Creating great social media marketing objectives is what you should be doing for your business. It helps you stay focused on what’s important towards achieving your mission and goals and it gets your followers and fans excited about what you do.
However, it’s easy to get carried away and have too many objectives and in the process dilute your performance. So whether you are on Twitter, Facebook, Google+ or others, make sure you have clear, measurable objectives that are achievable.
Here are some social media marketing objectives to consider for your business:
1. Increase awareness
Whether it’s a product brand, a website, a business or your personal brand, social media is a great place to raise brand awareness and create a lasting impression with your target audience.
All your posts and interactions should be consistent with your brand identity and this should be reinforced with activity you do on Twitter, Facebook, LinkedIn, Google+ and any others.
2. Increase sales
After raising awareness for your products and business, sales usually follow. If you’ve created a product that meets the needs of your fan base, and you promote its benefits effectively, you will see an increase in traffic and website sales.
However, you should avoid excessive promotion on social media and aim for the 80/20 rule – 80% non-promotional, interesting and engaging content and 20% promotional content.
3. Grow your platform
Social media is a perfect place to grow your audience and platform especially if you are looking to publish a book either through a publisher or self-publishing. Publishers want to see your platform and be convinced that you have a large audience following that could potentially buy your book when it is released.
And if you are self-publishing, you can’t hope to sell any books without a platform – and this is what social media can do for you.
4. Connect with like-minded people
Connect with people in your industry to learn and share with each other. On Twitter, LinkedIn and other social platforms, you will find people with great ideas that you can implement in your own social media strategy, to help you achieve objectives. You will discover how they’ve built a great platform and what you need to do to achieve your social media marketing objectives.
5. Promote your content
Have you just written an ebook, published a whitepaper or written some great blog posts, then social media is the best place to promote it. It’s quick and you should start to see traffic in minutes, when you check your real-time reports in Google Analytics.
6. Answer customer queries
Customers will have comments and questions about your products and they expect a quick response too. So make sure you are always available to respond and show that you care about their concerns.
This goes a long way towards building trust and loyalty – two things that many businesses find difficult to achieve on the web.
7. Launch a product
Have you just released a new product and want the world to know about it? Social media is even quicker than Press Releases for garnering interest and awareness and the best part is it’s free. There is always a ready audience of people who are following you or your business, that will be interested in your new product launch. And you can send them an exclusive discount to trial the product too.
8. Generate leads
If you are in the B2B sector, sites like LinkedIn and Twitter have a huge audience of people who will have interest in your products or services – and they will retweet or republish your content to their lists and you will potentially see greater interest from target prospects.
9. Increase engagement
People who you connect with on social media have shown an interest in what you have to say and when they click through to your website, they will be more engaged than visitors from other channels like organic and PPC.
10. Gain market insight
With social media you can easily keep up with the latest trends and gain greater insight into your industry by following thought leaders and experts.
Your social media marketing objectives will help guide your activities on social platforms and make you more efficient and effective. Choose at least 2 objectives and ensure that they match with your brand identity and are achievable based on your resources.