Nowadays, there is a video about almost any topic that you can think of. So, creating something unique is not easy, however it is possible. One way to do that is to create a unique brand and inject an appealing personality into it, to differentiate it from competitor offers. That requires a lot of work of course, but it pays dividends in the long run.
Identify your target market
For your videos to be effective, you should identify the market segments that you want to reach and then try to understand what their needs and wants are. This is one of the first things to do when launching a video marketing strategy and it will help you to be more successful. Knowing your target markets also helps you to create specific and relevant objectives that you want to achieve for your business.
Keep video under 10 minutes
Short videos are popular on Youtube and they often lead to more conversions especially when they cover all the key points and have a call to action. Viewers are likely to click and watch a short video and they are also likely to watch them to the end unlike videos that stretch for 30 minutes or more. However, your videos should be as long as they ought to be, to make sure you cover all key points – but keep them shorter were possible.
Run a video ad campaign
After creating and posting your videos to YouTube, you should promote them in Adwords to get some views and traffic to your website. This is especially helpful when the video and your YouTube channel are still new and you have no followers and exposures. You can create a video campaign in Adwords and link your Adwords and YouTube accounts and then start promoting your videos.
Include the keywords in the title
Visitors on YouTube search using keywords to find videos and if you include the keywords in the title and description, your video is more likely to come up in the results. As your channel grows and as it gains popularity, your rankings will increase and your videos will appear at the top of the results. Your videos will also start to appear in Google search results and this will boost your traffic.
Post it on your website
After posting it to YouTube, Vimeo and other video sites, you should post it to your website to get more views. Many people don’t like to read and they will prefer to watch a video or a film instead, so you should be targeting these prospects. This is especially true on the internet where people are almost always in a hurry and will not hang around to read your content. Video also leads to greater engagement and people are more willing to leave comments to express their views and opinions.
Create an outline in the description
Your description is where you should describe what your viewers will learn about in your video. It will help them to stay longer and know what to expect as they watch it. You should include a synopsis of the video in the description and a call to action and this will help them remember your video and do what you require them to do after watching it.
Track key metrics
Video has some unique metrics that you won’t find with other traffic sources and these include Views, View rate, and Average CPV. One of the easiest to understand is “video played to” – which shows how long your video played for. So you can see what percentage of your video was played to 25%, 50%, 75% and 100%. This helps to see how effective your video is and how engaged people are with it.
Create an event in analytics
If you upload your video on your website, you should create an event in Google Analytics to track how many views and interactions you get. Creating an event is easy and requires a few changes to the analytics tracking code and then re-uploading it to your website.
Give away a free offer
Including a free offer with your videos will increase traffic to your website and lead to greater visitor retention. Include a link in the description to your website and also include it in the video itself, that your visitors can click-through to your website to receive it and then create an opt-in form that they can sign up to as they claim the offer.
Video has huge potential for your business to increase product awareness and trial and boost your customer base. It is effective at direct response marketing too and this leads to more sales for your business. To get started with video, all you need is a camera and video editing software and you are good to go.