• Link Building and SEO: What You Need to Know

    Link building has a bit of an ugly past. Though it was created as a way to sort out the useful and relevant content from the less effective content, some people took this as an opportunity to cheat the system to increase their search engine rankings.   However, this does not mean that link building […]
    August 26, 2016
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  • How to get over 400k Twitter impressions per month

    More twitter impressions has many benefits including more link clicks to your website, greater engagement and hopefully more sales for your business. So, how easy is it to get over 400k impressions per month? It’s actually a lot easier than you think. In fact, I was able to get to 400k followers per month from […]
    January 31, 2016
    By: Mike
    Comments: 0
  • 30 Reasons Why Your Google AdWords Advertising is Failing

    Is Adwords working for your business? If not, then it’s likely you are making one or more common mistakes that can be easily fixed. As a Google Adwords certified expert, I’ve seen many errors that lead to high advertising costs, low return on investment and total failure of accounts that lead to frustration. I’ve listed […]
    January 24, 2016
    By: Mike
    Comments: 0
  • 7 Tips On Picking The Right Website URLs

    URL stands for Uniform Resource Locator and is what is basically known as a website address. For SEO purposes, it’s important to have the best URLs to achieve high organic rankings. Search engines place a lot of weight on keywords in URLs. There are also many other factors that help you pick the right URLs […]
    December 23, 2015
    By: Mike
    Comments: 1
  • Auditing Your Website To Identify SEO Problems

    Here are some factors to consider as you audit your website to identify search engine optimisation (SEO) problems: Usability Usability is an important factor to improving sales, conversions and other actions on your website. It doesn’t have a direct effect on SEO but in the long term interactions with your site will determine the bounce […]
    December 13, 2015
    By: Mike
    Comments: 0
  • Top 7 Most Important Attributes of Website Performance

    A survey carried out by The Harris Poll in 2015 with 2044 adults aged 18 or over reveals the leading attributes of website performance. The results are listed below and they show that an easy to navigate website is the number one attribute of a high performance website. So, here is the result of the […]
    December 8, 2015
    By: Mike
    Comments: 0
  • Do You Make These 10 SEO Mistakes?

    Search Engine Optimisation (SEO) works, and millions of businesses are realising the benefits of high search rankings which include: – High traffic volumes of qualified visitors – Free traffic that they do not have to pay for – Increased visitor confidence because of high positions – High brand awareness for little or no cost – […]
    December 4, 2015
    By: Mike
    Comments: 0
  • 7 Benefits of Brand Bidding in Google Adwords

    You will want to bid on your brand name if your site is new and has not achieved high rankings yet for your name. And that may be the case also if competitors are bidding on it and you have little power to stop them. Brand name bidding includes bidding on the exact name, close […]
    December 3, 2015
    By: Mike
    Comments: 0
  • Google Adwords Tools for Online Retailers

    For online retailers looking to launch Google Adwords campaigns or improve their current performance and increase sales, this Pay Per Click platform provides many tools and features to make that possible. In fact, online retailers have more tools to make use of in Adwords than other advertisers and many of these allow for precise targeting […]
    November 19, 2015
    By: Mike
    Comments: 0
  • Paid Search Advertising for Non-Transactional Websites

    Non-transactional websites tend to have different challenges from ecommerce and online retail websites when it comes to promoting their businesses with paid search advertising. One of the differences is that non-transactional ads tend to promote the business and its services more, whereas transactional sites are more focused on the products available on sale. Here are […]
    November 18, 2015
    By: Mike
    Comments: 0