• Top Online Channels for Raising Brand Awareness

    Whatever sector or industry you are in, whether Retail, ecommerce, B2B, services, or industrial and have an online presence, there are tips and channels that will help boost your brand in your market. The internet has many channels and tools to help you achieve your business brand goals and some of these include: #1 Online […]
    November 15, 2015
    By: Mike
    Comments: 0
  • 9 Factors To Building An Online Competitive Advantage

    Online marketing is a very competitive arena. There are many online businesses chasing the same customers and the costs of running campaigns on platforms like Google Adwords continue to escalate. So, it’s important to create a competitive advantage that considers the needs and wants of customers and how your business can satisfy them profitably. Here […]
    November 13, 2015
    By: Mike
    Comments: 0
  • Which Digital Marketing Channels For Buyer Readiness Stages?

    Buyer-readiness stages are the stages that buyers pass through on their way to purchase and these include Awareness, Knowledge, Preference and Purchase. This is often easier to track online using analytics and CRM tools more than it is with offline purchases. However, buyers will proceed through these stages at different paces and this will depend […]
    November 6, 2015
    By: Mike
    Comments: 0
  • 6 Factors That Affect Click Through Rates (CTR) for Display Banner Ads

    Banner advertising works. Despite a drop in click through rates (CTR) over the years, they are still popular with advertisers and web browsers too. In fact, banners have a wider reach than most forms of online advertising and they can be cost effective compared to search ads. Some common banner sizes accepted on the Google […]
    October 26, 2015
    By: Mike
    Comments: 0
  • Online Promotion vs. Offline Promotion

    If you are deciding whether to promote your business online or offline or how much budget to assign each online or offline tactic, then you should consider the following 11 factors. Both online and offline communications work and it’s often more effective to use an integrated approach, especially when budget is sufficient for such campaigns. […]
    October 15, 2015
    By: Mike
    Comments: 0
  • 8 Advantages of Online Display Advertising

    Online display advertising has taken many turns over the years and despite its low click through rates (CTR) compared to other media it has proven to be an effective means to reach a wide audience for a fraction of the cost of other media. It has many benefits and disadvantages and one of its drawbacks […]
    October 7, 2015
    By: Mike
    Comments: 0
  • Challenges in developing and managing a digital marketing strategy

    There a many challenges to face as you develop and manage your digital marketing strategy. Whether you are an internet only business or have an offline presence and have recently launched an online presence, you will find that there are some hurdles to encounter as you try to achieve your goals. The first mistake that […]
    October 5, 2015
    By: Mike
    Comments: 0
  • Top 11 Internet Marketing Mistakes Small Businesses Make

    If you are a small business and have attempted to implement an internet marketing strategy, then it’s likely that you’ve made some of the mistakes that I list here. The reality is that many small businesses struggle to master internet marketing and often it’s because they haven’t taken the time to plan their strategies. Fortunately, […]
    September 18, 2015
    By: Mike
    Comments: 0
  • 5 Tips On How To Get Customers Online

    Finding new customers on the web is often difficult for many businesses because of the following: • Many competitors chasing the same customers • Very low budget to advertise • Little knowledge of customers and their needs • Lack of skills in creating and managing campaigns • No online marketing strategy on how new customers […]
    September 11, 2015
    By: Mike
    Comments: 0
  • 7 Online Marketing Techniques That You Can’t Ignore

    The web has many tools and techniques that you can implement to increase sales and raise brand awareness for your business. To get started you need to first identify who your target market is, what they require and which channels they use frequently. Here are 7 online marketing techniques that your business needs and that […]
    September 3, 2015
    By: Mike
    Comments: 0