• 5 Digital Brand Strategy Objectives

    Create objectives for your brand strategy whether that is at the launch of the brand or you need to revitalise it or are looking to promote it and increase awareness and preference. That is not always easy of course and there are many obstacles in the process including financial constraints and limited resources to launch […]
    September 27, 2015
    By: Mike
    Comments: 0
  • 5 Online Branding mistakes to avoid

    Creating a successful online brand takes hard work and commitment. Despite its many challenges creating a brand has many benefits including: • Builds preference and trust with target markets • Makes selling products easier • Increases profitability when brand has high awareness • Boosts emotional connection with customers and clients • Increases customer retention • […]
    September 23, 2015
    By: Mike
    Comments: 0
  • 7 Online Branding Strategy Tips

      Creating a brand online is arguably more important than the offline world, because of the following reasons: • Difficult for customers to observe product before purchasing • Hard to determine the credibility of an online retailer • Security is an issue and an established brand can allay customer fears • More difficult to build […]
    August 12, 2015
    By: Mike
    Comments: 0