• 30 Reasons Why Your Google AdWords Advertising is Failing

    Is Adwords working for your business? If not, then it’s likely you are making one or more common mistakes that can be easily fixed. As a Google Adwords certified expert, I’ve seen many errors that lead to high advertising costs, low return on investment and total failure of accounts that lead to frustration. I’ve listed […]
    January 24, 2016
    By: Mike
    Comments: 0
  • 7 Benefits of Brand Bidding in Google Adwords

    You will want to bid on your brand name if your site is new and has not achieved high rankings yet for your name. And that may be the case also if competitors are bidding on it and you have little power to stop them. Brand name bidding includes bidding on the exact name, close […]
    December 3, 2015
    By: Mike
    Comments: 0
  • Google Adwords Tools for Online Retailers

    For online retailers looking to launch Google Adwords campaigns or improve their current performance and increase sales, this Pay Per Click platform provides many tools and features to make that possible. In fact, online retailers have more tools to make use of in Adwords than other advertisers and many of these allow for precise targeting […]
    November 19, 2015
    By: Mike
    Comments: 0
  • Paid Search Advertising for Non-Transactional Websites

    Non-transactional websites tend to have different challenges from ecommerce and online retail websites when it comes to promoting their businesses with paid search advertising. One of the differences is that non-transactional ads tend to promote the business and its services more, whereas transactional sites are more focused on the products available on sale. Here are […]
    November 18, 2015
    By: Mike
    Comments: 0
  • 7 Advantages of Paid Search Advertising

    Paid search advertising or Pay Per Click (PPC) advertising is an online channel that a wide range of businesses use as part of their inbound marketing strategy. It differs from many other forms of advertising and marketing, especially traditional forms like print and TV were the target audience is often passive to messages and communications. […]
    September 30, 2015
    By: Mike
    Comments: 0