To increase visitors to your website, acquire more followers on Twitter, Facebook and other social media sites, and increase return visitors, then you need a content strategy.
Follow these free website content strategy tips to enhance your content strategy:
1. Find out what your audience is interested in
From your analytics reports, you can see which landing pages and content your website are most interested in by looking at engagement metrics such as bounce rates, pages per session and time on site.
You can also assess the keywords that are driving traffic to your website and then create blog posts related to these searches.
2. Write follow up post
For content that is liked by your visitors, you can create follow up posts that will draw them back to your site to subscribe to your blog and newsletter.
3. Recycle your content
Turn your blog posts or articles into ebooks, whitepapers, infographics, or presentations and share them on slideshare, linkedin, twitter and other sites to gain more visitors to your website.
4. Give away a free ebook
Create a free ebook and give it away for free on your website. This is one of the fastest and most effective ways to increase your mail list. It’s also an effective marketing tool to promote your services and increase your personal or company brand.
5. Use keyword tool
Keyword research should be an active part of your content marketing strategy as you create new blogs, articles and change your website text. Keywords are what people use to find your website on the search engines and if you include these keywords in your content, you have a higher chance of achieve higher organic search rankings.
6. Find quality images
Use sites like Pexels and Picjumbo to find quality images for your blog posts. Finding quality images can be a daunting task and many good ones are not free. But using these free sites and others, you can find images that you do not need to credit the author.
7. Create visual infographic
Infographics are popular with many people and you can submit yours to sites like Pinterest and Slideshare. So, find out what’s trending in your industry and create a quality infographic that will interest your target audiences.
8. Post it to Twitter with Hootsuite
Use a tool like Hootsuite or Buffer to post all your content to Twitter and LinkedIn to see an increase in followers and boost to your website traffic. Hootsuite is a scheduling tool that saves you a lot of time and allows you to post your content when most of your followers are available or any time that you like.
9. Create a video of your best articles
Create a ‘how to’ video of your best content and publish it on YouTube. Many of your target audiences will prefer to watch than to read and if you have no videos, you will lose out to your competitors. Creating a video is cheap and it will take a few hours to complete.
10. Compile Top 10 Lists
Top 10 lists are popular and they are some of the most read content types on the web. They are easy to write too and rank high on search engines.
These website content strategy tips should be part of your content marketing strategy to help increase visitor acquisition, engagement on your website and boost visitor retention.