Hiring a Pay Per Click (PPC) Ads expert is helpful if you are facing some…
To hire a Google Ads expert who can optimise your campaigns, drive targeted traffic, achieve your marketing goals, optimise your budgets and more, you need to follow a process that will make it effective.
There are a number of factors to consider and getting them right is crucial to the success of your online advertising campaigns. But this process can be simplified when you follow a few guidelines and tips to make the best hiring decision.
Here are ten tips to help you hire a Google Ads expert for your business.
1. Clearly define your goals
Before you hire a Google Ads expert, first think about your advertising goals. What is it you’d like to achieve each week, month, year or any time in the future through your Pay Per Click (PPC) campaigns in Google Ads?
Are you looking to boost conversions, increase website traffic, get more store visits, acquire more leads or sales and so on?
When you clarify your objectives, you’ll be able to hire the best Google Ads expert for your needs. And they’ll help you to choose the right campaign types and implement the best strategy for your business.
2. Assess their certifications and experience
To find the best Google Ads expert, look for someone who has relevant certification such as Google Ads and Analytics certifications. And if they are a Google Partner, then that is even better, as it shows their commitment to achieving and maintaining a high standard in their work.
Additionally, check how much experience they have and how long they have been doing this for. You will likely find more information about this on their website and their online profiles.
A track record of success is a strong indicator of their expertise.
3. Check case studies and reviews
Case studies and reviews also help you to see the expertise of the Google Ads expert that you want to hire. So, it’s a good idea to request these and examples of their previous work. But often you can see these on their websites including reviews they’ve had.
These case studies will help you gain insights into their PPC strategies and results and how they approached similar challenges.
Also, check the reviews to see if they are on reputable sites such as Truspilot and Feefo. These are trusted sites used by millions to share their experiences with businesses they have worked with.
4. Evaluate their knowledge of your industry
Hire a Google Ads expert with experience in your industry. They should be able to bring valuable insights and understanding to your campaigns, from experience working with other businesses in your industry.
And they should have experience picking industry-specific keywords, checking competitor performance, and following the right strategies.
So, it’s important to assess their knowledge of your industry to ensure they can effectively optimise your campaigns for maximum results.
5. Enquire about their knowledge of Google Ads
Google Ads is a large PPC platform. It has many campaign types which allow you to advertise through search, video, display, retargeting, apps, shopping and more. And it takes a lot of work and experience to advertise in any or all of these ways.
So, many Google Ads experts specialise in campaign types that they have much experience in. This means you should check that they have experience in each campaign type that you want help with.
If you’re an e-commerce business for example, a Shopping campaign will likely be important for you. So, consider hiring a Google Shopping expert with a lot of experience here.
6. Check their analytical skills
It’s important to know that Google Ads is not just about setting up campaigns and monitoring them to get good results. You need to hire a Google Ads expert with strong analytical skills, who will analyse the data to make effective optimisation decisions.
So, they should have a lot of experience with Google Analytics and be able to set it up correctly and implement the right reports to analyse.
They should able to set the right goals and track the metrics that are most important for your business.
7. Check their process
All good Google Ads experts have a process that they follow. This will lay out what to expect when you first contact them and how they send a proposal and quote and what happens when you start working together.
Of course this will differ slightly from client to client, but it will help you know what to expect at each stage and how things will be communicated.
With that, you should also evaluate their communication and reporting style. Timely communication is crucial for a successful client-agency relationship. So check how well the Google Ads specialist responds and sends reports and updates.
8. Discuss their approach to keyword and competitor research
Keyword research is one of the most important actions of a Google Ads PPC strategy. And that includes competitor research too, to find out who they are and what keywords and ads they are running, and how much they spend per month on average.
So, before you hire a Google Ads expert, discuss their approach to keyword and competitor research and the tools they use. And this includes finding out how they identify relevant keywords, analyse search volumes, and select the best targeting options.
Overall, their keyword and competitor strategies should align with your business objectives.
9. Consider their familiarity with remarketing and audience targeting
Many people who visit your website will leave and not purchase or contact you and they may never return. So, you need to have a plan in place to reach out to these people even if you don’t have their personal details like email address and phone number.
With the help of a Google Ads consultant, you can reach these past visitors and retarget them with effective image and text ads online.
The expert will help to create audiences around your website visitors and create a Remarketing campaign to retarget them. So, you’ll need to enquire from the Google Ads expert about their experience with Remarketing and what strategy they will use to create and reach your audiences.
10. Trust your instincts and establish a good rapport
Ultimately, you should trust your instincts and not just rely on qualifications, experience, and other factors to hire a Google Ads expert. And then establish a good rapport to ensure effective collaboration and a positive working relationship to enhance the success of your campaigns.
So, choose someone who you connect with personally and who understands your business values and can work as a reliable partner.
When you hire a great Google Ads expert, you have the opportunity to take your online advertising efforts to new heights.
So, by following these ten tips to hiring a Google Ads expert, you’ll be equipped to find a qualified professional who will drive targeted traffic to your business and optimise your campaigns for maximum success.
I’m a Google Ads expert and I’ve worked in the industry for over 15 years. Reach out to me to discuss your requirements today.