The following stats are provided by Google and highlight some key trends taking place in the search industry. These stats are sure to make you look smart with your colleagues
15% of daily searches are completely new or haven’t been seen in over 6 months (Google)
That’s one of the most important stats for your search campaigns. If 15% of searches are completely new to Google Ads then it means you should have a comprehensive negative keyword list to block all irrelevant searches. It also means you should use match types wisely to capture some of this high quality traffic.
People search for products and services in all kinds of ways. So, using exact match types only is not a productive way to run your campaigns. You’ll miss out on very specific long tail searches that could convert well for you.
There are over 160 billion monthly searches
That’s a staggering amount of traffic. And Google has the lion share of this traffic. The main benefit for PPC advertisers is that there are a high number of potential customers looking for their products or services.
Setting up and launching a Google Ads campaign will help you target searchers. And you can direct them to your website to boost sales and enquiries.
Google has 70% of the search market share Netmarketshare()
Google is by far the market leader in the search industry. And the second in line, Microsoft Bing is far behind with only 7% market share. So it makes sense to advertise on Google and setup campaigns to target searchers.
95.3% of clicks go to the top 4 results
The top 4 ads in the search results have the highest Click Through Rates and traffic volumes. This is significantly more than the bottom 3 results that appear below the Organic listings. If achieving high traffic and click volume is important to you, then you should bid for higher positions.
Advertisers are putting 51% of their budgets into mobile
Mobile advertising in PPC advertising has grown significantly over the past 3 years, due to the growth in smartphone usage. And advertisers are seeing the benefits of reaching their target markets on their smartphones. And advertisers are putting on average 51% of their budgets to mobile traffic.
So, it’s important to have a responsive website that creates a great user experience for visitors.
90% of online users trust reviews
Online reviews for retailers and other businesses are essential to create trust. Customer trust is at an all time low and only advertisers with positive reviews have any chance of winning customer confidence.
So, look to collect customer reviews and display them on your website and on your Google Ads too. You can sign up for Google Customer reviews and have these displayed on your Google Ads.
Search ads can increase brand awareness by 80%
Search Ads can help to improve your businesses profile. When people search for your products or services and see your ads, they are more likely to remember your business and return later again.
You can help to improve that by setting up remarketing ads to bring past visitors back to your website.
Businesses make on average $2 for every $1 they spend in AdWords
That’s an impressive ROI that’s hard to replicate on other online channels. PPC traffic is highly targeted and many searchers are ready to purchase when they’ve used transactional search terms, which you should add in your campaigns.
30% of mobile searches are related to a location
Location based searches are big and are becoming ever more important. Make sure your keywords are matched to location searches that are relevant for your business. Location searches also have a high conversion rate.
69% of searchers that are mobile call a business straight from Google search
This is why you should setup call extensions in your Google Ads campaign. Visitors will be able to call you from their mobile devices making it a quick and seamless process. This will help to boost offline conversions especially if you’re a locally based business.
Google display campaigns reach 80% of global internet users
That’s a staggering figure and one that all advertisers should take advantage of. Search ads don’t reach as many people as display ads, so you need to have both to increase awareness and sales.
There are over 4 million active Google Ads advertisers
Google Ads has grown tremendously since its inception over 18 years ago. Many advertisers, big and small have come and gone and today there are over 4 million advertisers, which is a staggering number. So Google Ads leads the pack by a wide margin and more and more advertisers continue to join.