Blogging has many benefits for your business which include:
• Helps target more customers and increase sales
• Higher search rankings for your website and blog
• Higher visitor engagement and more return visits
• Establishes you as an expert in your industry
• Keeps your blog fresh and leads to quicker search engine indexing
So there are many benefits to blogging for your business and here are 15 blog marketing strategy tips to implement:
1. Write for your audience
All blog posts you upload should be targeted at the audiences that you want to reach. This helps to create visitor retention rates and confidence that your blog will provide the information that they need.
2. Include keywords
Make sure you include your keywords in your blog posts – especially in the title and throughout the content. Aim to include one or two major keywords in the title and then in the blog posts – with a keyword density of about 3%.
3. Target the search engines
Contrary to what many people believe or know, Google is not the only search engine. In fact, there are many other search engines that have high quality traffic and it’s important to be listed there and ensure that your blog is fully indexed. Two leading search engines that follow closely behind Google in traffic volumes are Bing and Yahoo and these can prove to be very profitable for your business.
Bing has recently partnered with Yahoo and you can create a Bing Webmaster Tools account where you can upload your website, blog and sitemap, to ensure that they are indexed and drive traffic to your website.
4. Distribute your blog content
It’s not enough that you create quality blog content. You should actively promote it on all relevant platforms like Twitter, Facebook, search engines, LinkedIn and anywhere else it will be appreciated by your target audiences. There are many tools that can help you to distribute your content, especially on social media, and some of these include scheduling, posting, tweeting and sharing tools like Hootsuite and Buffer.
5. Invite guest bloggers
Jeff Bullas is an example of a blogger that has connected with other bloggers and used that to increase traffic to his blog. He is one of the world’s leading bloggers and social media expert and his blog features many posts from other leading bloggers. Inviting guest bloggers has many benefits for your blog including:
• adding a new perspective
• fresh new content with opportunity to connect with other readers
• increase social media followers
Adding social love buttons is easy nowadays especially if your site is on WordPress.org. There are hundreds of plugins to download and you can check their reviews to see what their performance and features are like. These plugins include all the major social media sites including Twitter, LinkedIn, Google+, Facebook etc and you should choose only those that are relevant to you and you are also active on.
7. Give away a free offer
Free offers like ebooks, whitepaper downloads and others are popular with blog readers and that’s one effective way to grow your email list. You can offer these at the end of each blog post or in the right or left navigation where the offer will be visible.
8. Capture emails
Include an option on your blog for visitors to sign-up to your blog posts and receive them in their inbox. This helps to keep your blog always in your prospects minds and to increase the retention rate to your blog.
9. Signup to Disqus
Disqus is a blog commenting service for websites that includes many powerful features beyond the standard commenting features on your blog. It makes it easy for your visitors to leave comments and discover more relevant content on your website.
10. Include images
Make your blog posts come alive with relevant, quality images that are relevant to your topic. People are naturally drawn to images, especially pictures, and this will make your posts more shareable and you will also rank higher on image search and receive traffic from there too.
11. Create an ebook from blog posts
Use some of your top posts to create an ebook that lists some of your most important tips and facts and give it away for free. Make sure you capture emails as you do so and you can require your visitors to provide their name and email address to receive the ebook. This is an effective way to grow your email list of keen followers that you can market to and retarget with your products or services.
12. Engage with commenters
Respond to comments, questions, and discussions on your blog and engage your vistors. This helps to build relationships and leads to more visitors and higher visitor return rates too.
Tags help visitors to find what they need on your blog without clicking from page to page. Tags are basically keywords or labels that group related blog posts in one section based on those keywords for the purpose of identification. Your tag list should be prominently placed on your blog where visitors can easily see them and click through to the content they need.
As your blog grows with more categories and pages for visitors to scroll through, make it easy for them by adding a search button. So this will turn your blog into a mini search engine that makes it easy for visitors to find what they want and also give them confidence that your blog is effective and relevant.
Another benefit of adding search functionality is that you can find out which search terms people are using to look for information in your blog. Make sure you set this up correctly in your Google Analytics account in the admin section. So, this empowers you to write more targeted content in the future.
Add your author bio and include a photo so that your visitors can know who you are and feel more engaged with your blog. Your bio should include a description of what you do and offer, what your experience is and a list of other posts that you have written.
Overall, blogging has many benefits for your content marketing strategy including differentiating your business from competitors’. By implementing these blog marketing strategy tips for your business, you will increase sales, boost brand awareness and increase visitor engagement.