Many businesses are turning to SEO internet marketing to achieve their online business goals and increase profitability while reducing promotional costs. It has many benefits for a wide range of businesses including:
• Non-paid traffic that is high in volume
• Qualified visitors that are actively searching for products & services
• Increases credibility of sites that have high rankings
• Raises brand awareness and increases sales from other channels too
• Messages can be customised to suit target audience
So, here are 5 important SEO internet marketing tips to help you achieve higher search rankings:
This includes your title and meta description tags and they should have unique content for each page and include the keywords that you want to rank for. Your title should have up to 70 characters and your meta description between 70 – 160 characters describing what the page is all about. You can check your Google Search Console account (formerly Webmaster Tools) for any problems like duplicate meta tags or tags that are too short.
It will also notify you which pages have a missing or empty title, pages that have characters above 160 for the description and pages with duplicate rel=”canonical” code.
It’s important to have a favicon that is consistent with your brand and makes your site stand out from competitor sites. As prospects search and click through to your site and also competitor sites, it’s easy for them to remember your site and come back to purchase, request or quote, register or whatever other action that is available on your site.
Although it does not help your search rankings directly, it helps to create a professional look and makes it easy to identify you and boosts your branding. All these are important factors to creating trust and relationships on the web, and search engines like Google are rewarding businesses that achieve this, with higher rankings.
Custom 404 Page
Use a custom 404 page to help people find all proper content on your website which provides them with useful information that makes them stay longer. A 404 page is an error page that a visitor sees when they try to view a page that no longer exists on your website, like when the page has been deleted or they have mistyped the URL.
The standard page displayed usually doesn’t contain helpful information and that’s why the bounce rate is often high. However, a custom 404 page can quickly reverse this and you will see more engagement from your visitors.
Create a great user experience on your site and try to avoid phishing and malware from your website. You can make your site more secure by using Google Safe Browsing to check against Google’s list of sites that are suspected of phishing scams, spam, malware and unwanted software pages.
With the Safe Browsing service you can:
• Warn users before they click on links in your site that may lead to malware-infected pages.
• Prevent users from posting links to known phishing pages from your site.
• Check a list of pages against Google’s lists of suspected phishing, malware, and unwanted software pages.
Information is available here: https://developers.google.com/safe-browsing/
Your site should use valid markup that contains no HTML errors. Syntax errors make it difficult for search engines to index your pages. You should check your website with the W3C validation service at http://validator.w3.org/ and make sure it meets the web standards.
The W3C CSS validation tool is also available for CSS validation, to check if your code works well or to track real errors that you have missed. It is available here http://jigsaw.w3.org/css-validator/
Using a tool like SERanking, you can discover errors on your site that are preventing it from achieving higher rankings. These are some of the top SEO internet marketing tips to look out for and correct if there are any problems – and to further your SEO strategy.