5 Tips On How To Get Customers Online

September 11, 2015
By: Mike
Comments: 0

Finding new customers on the web is often difficult for many businesses because of the following:
• Many competitors chasing the same customers
• Very low budget to advertise
• Little knowledge of customers and their needs
• Lack of skills in creating and managing campaigns
• No online marketing strategy on how new customers will be acquired
Follow these tips to get new customers online for your business:

Advertise on social media

Social media sites like Twitter, Facebook and LinkedIn now have many features and some of these include paid advertising to reach a wide range of demographics. These advertising tools make it possible for you to target individuals and businesses that are in your target market and increase your sales and leads.
These advertising tools aren’t free of course and you pay for traffic that clicks through to your website. However, this an effective customer acquisition strategy that leads to an increase in sales.

Target more keywords

For both your SEO (search engine optimisation) and PPC (pay per click) campaigns, you should regularly research new keywords to increase website traffic volumes and boost sales. With PPC you can easily turn on new keywords based on searches and start bidding on these keywords to get more customers. With SEO, you will need to optimise your site and start off-site campaigns to start receiving traffic for these new keywords you want to target.
This is known as Search Engine Marketing and it has many benefits like being:
• Highly measurable
• Easy to implement
• Cost-effective compared to other channels
• Little advertising wastage unlike traditional forms of advertising.

Offer discounts

Coupons, vouchers, money-off offers are effective at increasing interest from target markets especially for consumer markets and this helps to increase the customer base. Discounts can be offered and promoted in your online advertising campaigns and on platforms such as Twitter, Facebook and other social media sites.
However, discounts are not very effective at creating customer loyalty and often these customers who are looking for them will shop around to get the best offers.

Capture emails

Many of your website visitors will not purchase your products, but will return regularly to learn more about your business and search for offers. You can offer a newsletter that includes big incentives like vouchers and coupons to get them to place an order. You can push these offers to their emails

Turn customers into advocates

Building relationships with customers leads to greater profitability for your business because they act as ambassadors for your products or services and bring new customers. Online, happy customers will leave positive reviews that will be read by potential customers and these are often less expensive to acquire because of the positive word of mouth that they receive about your business – so you do not need to advertise to them.


Need help to get more customers online? Contact me to discuss your requirements and to find out how I can help you with search engine marketing, social media and how to create a digital marketing strategy.

The following two tabs change content below.


Google AdWords Expert
I'm a Certified Google Adwords Expert and Marketing Author and in this blog I share my latest tips and secrets on how to promote your business successfully on the web and increase customer loyalty, retention and advocacy on Google Adwords. Mike Ncube

Related Blog Posts

  • Link Building and SEO: What You Need to Know

    Link building has a bit of an ugly past. Though it was created as a way to sort out the useful and relevant content from the less effective content, some people took this as an opportunity to cheat the system to increase their search engine rankings.   However, this does not mean that link building […]
    September 11, 2015
    By: Mike
    Comments: 0
  • How to get over 400k Twitter impressions per month

    More twitter impressions has many benefits including more link clicks to your website, greater engagement and hopefully more sales for your business. So, how easy is it to get over 400k impressions per month? It’s actually a lot easier than you think. In fact, I was able to get to 400k followers per month from […]
    September 11, 2015
    By: Mike
    Comments: 0
  • 7 Tips On Picking The Right Website URLs

    URL stands for Uniform Resource Locator and is what is basically known as a website address. For SEO purposes, it’s important to have the best URLs to achieve high organic rankings. Search engines place a lot of weight on keywords in URLs. There are also many other factors that help you pick the right URLs […]
    September 11, 2015
    By: Mike
    Comments: 0
  • Auditing Your Website To Identify SEO Problems

    Here are some factors to consider as you audit your website to identify search engine optimisation (SEO) problems: Usability Usability is an important factor to improving sales, conversions and other actions on your website. It doesn’t have a direct effect on SEO but in the long term interactions with your site will determine the bounce […]
    September 11, 2015
    By: Mike
    Comments: 0
  • Top 7 Most Important Attributes of Website Performance

    A survey carried out by The Harris Poll in 2015 with 2044 adults aged 18 or over reveals the leading attributes of website performance. The results are listed below and they show that an easy to navigate website is the number one attribute of a high performance website. So, here is the result of the […]
    September 11, 2015
    By: Mike
    Comments: 0

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.


Mike Ncube, Midsummer Court
314 Midsummer Boulevard,
Milton Keynes,