Finding new customers on the web is often difficult for many businesses because of the following:
• Many competitors chasing the same customers
• Very low budget to advertise
• Little knowledge of customers and their needs
• Lack of skills in creating and managing campaigns
• No online marketing strategy on how new customers will be acquired
Follow these tips to get new customers online for your business:
Social media sites like Twitter, Facebook and LinkedIn now have many features and some of these include paid advertising to reach a wide range of demographics. These advertising tools make it possible for you to target individuals and businesses that are in your target market and increase your sales and leads.
These advertising tools aren’t free of course and you pay for traffic that clicks through to your website. However, this an effective customer acquisition strategy that leads to an increase in sales.
Target more keywords
For both your SEO (search engine optimisation) and PPC (pay per click) campaigns, you should regularly research new keywords to increase website traffic volumes and boost sales. With PPC you can easily turn on new keywords based on searches and start bidding on these keywords to get more customers. With SEO, you will need to optimise your site and start off-site campaigns to start receiving traffic for these new keywords you want to target.
This is known as Search Engine Marketing and it has many benefits like being:
• Highly measurable
• Easy to implement
• Cost-effective compared to other channels
• Little advertising wastage unlike traditional forms of advertising.
Coupons, vouchers, money-off offers are effective at increasing interest from target markets especially for consumer markets and this helps to increase the customer base. Discounts can be offered and promoted in your online advertising campaigns and on platforms such as Twitter, Facebook and other social media sites.
However, discounts are not very effective at creating customer loyalty and often these customers who are looking for them will shop around to get the best offers.
Many of your website visitors will not purchase your products, but will return regularly to learn more about your business and search for offers. You can offer a newsletter that includes big incentives like vouchers and coupons to get them to place an order. You can push these offers to their emails
Turn customers into advocates
Building relationships with customers leads to greater profitability for your business because they act as ambassadors for your products or services and bring new customers. Online, happy customers will leave positive reviews that will be read by potential customers and these are often less expensive to acquire because of the positive word of mouth that they receive about your business – so you do not need to advertise to them.
Need help to get more customers online? Contact me to discuss your requirements and to find out how I can help you with search engine marketing, social media and how to create a digital marketing strategy.