7 Content Marketing Plan Ideas For Your Business

July 16, 2015
By: Mike
Comments: 0

Content Marketing Plan

Do you know what it takes to create great content marketing plan ideas for your business? It takes a lot more than just churning out new blog posts each week with little planning on what your goals are.
Here are 7 ideas that you can implement today and that will help you create great content:

1. Brainstorm content ideas

Content marketing ideas are everywhere and you can come up with many good ones in a brainstorming session either on your own or with others in your team. So let your mind wander and don’t stifle any ideas no matter how silly they appear at the beginning. It’s often these that turn out to be winners and help to create a unique position for your business.

2. Target your audience

Have a customer persona or target market in mind as you brainstorm content ideas and produce the content that will meet their needs. Ensure that your content is highly targeted and relevant so that it encourages your visitors to read on and return for more. Whether your content is for your website or your social media profiles, it should be of the best quality and unique too for SEO (search engine optimisation) purposes.

3. Types of content

There are various types of content you can create including:
• Articles
• Blogs
• Whitepapers
• Videos
• Images
• Social media posts
• Reports
• Guides
• Ebooks
• Infographics
In fact, there are hundreds of others and your choice between them depends on your target audience, nature of your business, your available resources and so on. Also, pick 4 or 5 content types to include in your content marketing plan and do them very well.

4. Managing your content

Part of your content marketing plan involves planning, writing, producing, and reporting on results. With a platform like WordPress.org, you get a superb content management system for free that helps you produce quality content that is optimised for the search engines too. You can use plugins like SEO Yoast to ensure that your pages are optimised for your keywords.

5. When to publish your content

Create a calendar with dates on when to produce and publish your new content.
Also, you can use tools like Hootsuite to automate the publishing of your content on social networks like Twitter and LinkedIn. This is easier and quicker and saves you a lot of time which you can put towards creating more content.

6. Monitor Key Metrics

Use Google Analytics and other tracking software to measure the success of your content on key metrics like bounce rate, pages viewed, time on page, social shares, conversion rates and more. You can create marketing objectives for some of these to monitor your progress towards achieving your business goals and mission.

7. Learn from others

Follow social media and content marketing experts on twitter and blogs to develop your skills and produce quality content for your website and blog.


Have any content marketing plan ideas you’d like to share? Please comment below and list successes you have experienced in your efforts. Download the free digital marketing strategy template to start planning your online marketing campaigns.

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Google AdWords Expert
I'm a Certified Google Adwords Expert and Marketing Author and in this blog I share my latest tips and secrets on how to promote your business successfully on the web and increase customer loyalty, retention and advocacy on Google Adwords. Mike Ncube

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