The web has many tools and techniques that you can implement to increase sales and raise brand awareness for your business. To get started you need to first identify who your target market is, what they require and which channels they use frequently.
Here are 7 online marketing techniques that your business needs and that will help you achieve your marketing goals.
1. Use multi-channels to promote your business
With the diversity in product search and purchasing that customers do online, it’s imperative that your business is well represented on multiple channels like search engine marketing, social media, affiliate marketing and more. Each of these channels assists in increasing brand awareness and boosting sales.
2. Add an opt-in
Capture emails from website visitors that you will later market your products or services to. Getting people to signup is not always easy but there are a few effective techniques that you can implement such as offering a big incentive like a free ebook.
3. Create a video
Create a video for Youtube explaining your products or services. All you need is a camera and a good microphone and a short script explaining your products or services. This will cost you nothing and will instead build trust with your prospects.
4. Check your site for errors
Use Google Search Console to check if there are problems on your site that are leading to poor search rankings. Some notable errors include slow loading speeds and malware.
5. Comparison listings
Shopping comparison is big and there are many sites like Kelkoo, Nextag, Google Shopping and others that you can add your products to and advertise them. You will need to create a datafeed that lists all the products that you want to advertise and then submit it to these comparison engines.
6. Create rich media ads
7. Setup goal tracking
Track sales and leads in analytics to understand which keywords, ads, banners, traffic sources are bringing you the best ROI. These are known as goals in Google Analytics and they are easy to setup.
Download the free online marketing strategy template to plan your campaigns and implement the online marketing techniques.