7 Reasons Why You Need An E-Marketing Strategy

July 23, 2015
By: Mike
Comments: 0

Whether you are a brick and mortar business with a minimal online presence or are a pure-play internet business targeting online customers, you need an e-marketing strategy to plan your campaigns and achieve online success.
An e-marketing strategy has many benefits and businesses that fail to plan suffer from:
• Poor online targeting
• Resource wastage because of lack of focus
• Low ROI (Return On Investment)
So, planning is imperative and here are 7 reasons why you need an e-marketing strategy:

1. Meet customer needs

People are bombarded with ads, banners, messages and emails on the internet. In fact, the average person sees over 3000 adverts per day including offline messages and it’s difficult for any one business to attract and engage customers in the midst of all this noise.

So it’s important to ensure that you identify customers who will benefit from what you have to offer and then create a compelling offer that cuts through the noise. There are many tools and channels that help you do this, including PPC programs like Google Adwords that are effective at reaching people who are searching for your products or services.

2. Boost ROI

These online resources are highly measurable too compared to traditional forms of advertising such as TV and print and it’s easy to track your spend and measure your returns.

With the help of tools like Google Analytics, you can track how many people see your ads (impressions), how many visit your site from your ads (clicks), how many of these purchase (conversions), how many return (% of return visitors) and a host of other metrics.

So all this data helps you easily calculate your return on investment and ensures that you are focusing your efforts on channels that are most profitable for your business.

3. Increase loyalty

Developing an e-marketing strategy is beneficial in creating customer loyalty because it helps you identify the benefits that they are seeking on your website and all contact points and then you adjust your offers accordingly.

Email marketing is one of the best channels for visitor and customer retention and it should be an active part of your strategy whether you are an ecommerce store or B2B business.

With tools like Analytics you can measure visitor loyalty by using such reports as New vs Returning Visitors and you can keep track of the conversion rates of new visitors and returning visitors to see how effective your strategy is.

4. Achieve business goals

Your goals are success measures and your e-marketing strategy helps you create short term objectives that lead to success in your mission and goals. From the research that you carry out about your target markets and how they use the web to purchase or acquire services, you are able to create specific and measurable objectives that are relevant for your business.

5. Check competitors

Competitors will also be launching and managing their e-marketing strategies and you will be targeting the same customers. Companies that win usually have a well documented strategy of how they will meet customer needs and wants and what their objectives are as they relate to the market.

6. Monitor progress

It helps you to monitor how your advertising and promotional activities are performing and how far you are from achieving your marketing objectives. You can also adjust any aspects of your strategy as the market changes and as new technologies enter the market.

7. Track results

Using tools that you have identified in your planning as being important to tracking the results of your online campaigns, you can assess how effective you have been with your e-marketing strategy.


Need help developing an e-marketing strategy? Contact me today to discuss your requirements and to see how I can help you achieve your online goals.

The following two tabs change content below.


Google AdWords Expert
I'm a Certified Google Adwords Expert and Marketing Author and in this blog I share my latest tips and secrets on how to promote your business successfully on the web and increase customer loyalty, retention and advocacy on Google Adwords. Mike Ncube

Related Blog Posts

  • Link Building and SEO: What You Need to Know

    Link building has a bit of an ugly past. Though it was created as a way to sort out the useful and relevant content from the less effective content, some people took this as an opportunity to cheat the system to increase their search engine rankings.   However, this does not mean that link building […]
    July 23, 2015
    By: Mike
    Comments: 0
  • How to get over 400k Twitter impressions per month

    More twitter impressions has many benefits including more link clicks to your website, greater engagement and hopefully more sales for your business. So, how easy is it to get over 400k impressions per month? It’s actually a lot easier than you think. In fact, I was able to get to 400k followers per month from […]
    July 23, 2015
    By: Mike
    Comments: 0
  • 7 Tips On Picking The Right Website URLs

    URL stands for Uniform Resource Locator and is what is basically known as a website address. For SEO purposes, it’s important to have the best URLs to achieve high organic rankings. Search engines place a lot of weight on keywords in URLs. There are also many other factors that help you pick the right URLs […]
    July 23, 2015
    By: Mike
    Comments: 0
  • Auditing Your Website To Identify SEO Problems

    Here are some factors to consider as you audit your website to identify search engine optimisation (SEO) problems: Usability Usability is an important factor to improving sales, conversions and other actions on your website. It doesn’t have a direct effect on SEO but in the long term interactions with your site will determine the bounce […]
    July 23, 2015
    By: Mike
    Comments: 0
  • Top 7 Most Important Attributes of Website Performance

    A survey carried out by The Harris Poll in 2015 with 2044 adults aged 18 or over reveals the leading attributes of website performance. The results are listed below and they show that an easy to navigate website is the number one attribute of a high performance website. So, here is the result of the […]
    July 23, 2015
    By: Mike
    Comments: 0

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.


Mike Ncube, Midsummer Court
314 Midsummer Boulevard,
Milton Keynes,