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8 Reasons Why You Shouldn’t Ignore PPC Advertising

ppc advertising


Many people shy away from PPC advertising because they see it is as too expensive. The reality is PPC is the most effective advertising channel today and for that reason is the most affordable.


In fact, PPC is now the number one channel for top brands around the world and no business should ignore it.


And millions of small businesses around the globe are selling more and increasing leads through channels such as Google Ads.


Here are 8 reasons why you shouldn’t ignore PPC:


PPC is Effective

Many advertisers will testify to how effective ppc advertising is. The returns from PPC especially on platforms such as Google Ads beat other channels consistently. And that’s mainly because it is highly targeted because you’re reaching people that are looking for your products and services.


And this is what makes it unique. You’re advertising to people that are looking for your offers and not just disrupting them like other advertising channels.


PPC is Affordable

With PPC you can pay as little or as much as you like. You decide how much to spend and you set that in your campaigns. And you can update your Google Ads budget easily based on performance.


PPC is quick to launch

Launching ppc campaigns in Google Ads is quick. You can setup an AdWords account in a few minutes and setup your campaign and within hours you can be advertising. Google is also quick in reviewing your new ads and they approve them if all is ok.


PPC is measurable

With PPC, you can easily see how your ads and keywords are performing. There are tracking tools like Google Analytics that track each visit and you can see metrics such as bounce rate, conversions, sessions, time on page and many others. So this allows you to optimise your campaigns based on this performance.


PPC is here to stay

Many online channels have come and gone. Directories were popular once and display advertising was big in the early days of the internet. And affiliate marketing was once the number one way way to grow a brand and increase sales. Although some still remain, none has grown the way PPC has and today more and more companies are signing up. And it’s success is due to its effectiveness in reaching people that are actively searching and are in the market for new products and services.


PPC is saving businesses

Many failing businesses have been able to turn around their fortunes just by launching PPC campaigns. They’ve been advertising on other channels unsuccessfully and losing a lot of money and suddenly they’ve turned things around by launching PPC campaigns.


PPC is for everyone

All kinds of businesses are launching PPC campaigns including non-profit organisations. Solopreneurs, small businesses, large corporations, one-man bands and a wide range of business types and sizes are running ppc campaigns. So there’s no excuse today not to be advertising on Google. In fact, your competitors are running ads and winning customers that your business could be trading with. So, you should setup a Google Ads Account and campaign to advertise your products or services.


PPC is the best

Overall, PPC is the best channel to drive sales or enquiries at an affordable cost. And it is highly effective and you can easily calculate your ROI. With PPC you’re able to see what your return is for each £1 that you spend. That’s difficult to achieve with other channels. PPC is the best because it has proven to be the most effective channel we have today.

I'm a Certified Google Ads Expert and Marketing Author and in this blog I share my latest tips and secrets on how to promote your business successfully on the web and increase customer loyalty, retention and advocacy on Google Ads.

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