Advertising on the web is about targeting a large or mass audience through online tools and channels that has an objective of increasing sales. It is a paid form of promotion and you pay for each click or impressions that are delivered to your website.
Advertising online has many benefits including raising brand awareness for your products, services or business and increasing sales for your business through direct response campaigns.
Here are 10 ways to promote your business online for fast results:
1. Run an Adwords search campaign
Google Adwords is a pay per click (PPC) platform that is an effective medium for driving high traffic volumes to your website and increasing sales or leads for your business. Setting up an account is free and you can be up and running within 2 hours. It is also the leading PPC platform with over 70% of search traffic, so it’s one of the first places to launch your advertising campaigns if you want to see quick results.
2. Create a shopping campaign
Create a shopping feed and submit it to Google Merchant Centre and start advertising your products with Google Adwords. It’s an effective way to promote your business and products and get sales from shoppers who are searching in the Google shopping vertical.
3. Advertise on YouTube
If you have a video, you can upload it to YouTube and other video sites like Vimeo. You can also create a video campaign in Adwords and promote your video on YouTube to increase its visibility.
4. Run Twitter Ad
You can create twitter campaigns to promote your tweets that have links to your website. This is a PPC platform and you can setup conversion tracking to see how your campaigns are performing and then optimise them accordingly.
5. Run Bing Ads campaign
Bing Ads is the second leading PPC platform after Adwords and it has a wide reach on the Bing and Yahoo search engines and the thousands of sites that are part of the display network, where you can place your text and banner ads.
6. Run display ads
Run banner ads on the Google Display Network to promote your business and increase awareness for your products or services. The Display Network has millions of sites that have joined the Adsense programme and you can choose sites to advertise on that are closely related to what you do and are visited by your target audience.
7. Directory Advertising
Pick web directories to advertise your business on. Many are free and some charge a low fee to increase your listing exposure with a featured listing. Some major directories include Yell, DMOZ and Best of the Web. You can also search for directories that are in your industry and these will often have a higher click through rate for your business.
8. Run a remarketing campaign
Retarget people who’ve visited your website before but did not purchase. There are a number of remarketing platforms to choose from, but I’ve found Google Adwords and Analytics to be the best setup.
Want more ideas on how to promote your business online and increase sales and profits? Contact me to discuss and to find out how I can help you create PPC campaigns, launch your social media strategy and advertise across the web.