9 Free Digital Marketing Promotional Strategies For Your Business
So you want to promote your site and bring tons of free traffic to it and convert these into customers? The web has many free promotional strategies to make this happen.
We are used to paid digital marketing promotional strategies like Pay Per Click advertising, banner advertising, paid directory listings and many others that can cost a fortune to promote your website. However, we often miss many other free ones that can be done easily to realise an impressive return for your effort.
So here is my list of free online marketing promotional strategies to boost your traffic volumes and increase sales or leads for your business:
1. Search Engine Optimisation (SEO)
SEO for high search engine rankings has become a priority promotional strategy for over 90% of businesses on the web. This is because of the huge volumes of traffic that can be achieved for being on the first page of Google, Bing and Yahoo.
Recent research reveals that a no. 1 listing for brand searches on Google search results receives 45% of clicks, no. 2 gets about 25% and no. 3 gets about 13%. For non-branded searches the results are quite similar with no. 1 receiving about 40% of click.
So, being in the top 3 should be a priority for your business and you should implement all SEO tactics like link building, content creation etc to achieve this.
2. Press Releases
Press releases still work and there are free resources if you have a great story to tell about your business and or a news-worthy item. Some PR sites to submit to are:
You should send your press release to your local or national media outlets and if they are interested and publish it, you will see a lot of interest from visitors and customers.
3. Online Directories
Directories are still effective and there are many free ones that you can submit to like DMOZ. You should search for directories in your industry because links from these will be of greater benefit than general directories.
4. Google Local Listings
Create a Google My Business account that is attached to your Google+ account and your business will appear in Google Map listings and local searches. It also helps you get reviews for your business, which other people can see and this boosts your search engine rankings on Google.
5. Social Media
Have a social media presence on sites like Twitter, Facebook, Google+, LinkedIn, Pinterest and many others. In fact, there are now hundreds of social networking sites and it’s important that you pick the right ones for your target audience.
The best promotional strategy is to pick one and manage it so well that you create a big following and are seen as an expert in your field. It’s free too, however, there are some amazing tools like Hootsuite and Socialoomph that will enhance your presence on sites like Twitter for a small fee.
6. Guest posting
Part of creating a following online includes connecting with other experts that can help you gain more exposure for your business. You will be invited to guest post on their blogs and websites and you will benefit from more links to your website and traffic too and your recognition as an expert in your subject area.
7. Create a blog
Regular blogging has many benefits including:
• Seen as an authority and knowledgeable about your subject area
• Higher search engine rankings
• More website visitors and more customers
• More followers and subscribers
• Great for building a platform to promote books
8. Content Writing
This includes whitepapers, case studies, articles, infographics and many other ways to show your experience and expertise. You can post these on your website and share them on Twitter, LinkedIn and Instagram and get your followers to repost them to their lists and followers.
Always aim to produce quality content that will be of great interest to your audience.
9. Create a video
Video is powerful for putting across your concepts, ideas, products or services because of its audio and visual elements. There has been an explosion in video production over the last 5 years and YouTube is now the world’s second largest search engine.
There are many free tools to use to create a video and even professionally created ones are cheap and will do wonders for your business.
There are many other free promotional strategies you can implement on the web and many more continue to emerge. Make sure you are always on the look out for new ways to reach customers online.
Need help with creating your digital marketing strategy? I’m here to help and will guide you through the steps to implementing free marketing promotional strategies to bring you impressive results. Contact me to discuss!