Any online marketing campaign you implement should have your customers at the heart of all the activities you do. That means every tactic, activity and money you spend should be towards meeting their needs.
However, it should be profitable for your business too or you will fail to meet your goals.
You should also have online marketing objectives that state what you want to achieve and by when. Objectives are not always easy to create and manage because of the many ways to promote your website, but it’s best to start with 2 or 3 that are most important to your business.
Here are some proven online marketing campaigns to implement for your business:
1. Display Campaign
Despite their low CTR (click through rate), banners are an effective way to promote your products and boost your sales. In fact, banner ads are effective at raising brand awareness and not just for direct response, and on Google Adwords, Bing and other platforms, you can create and promote your banner ads in just minutes.
You can also run text ads on the Google Display Network and although not as high impact as banners, you will often see a better conversion rate, because people who read the text will be more qualified – unlike many banner clicks which are out of curiosity.
2. Search Campaign
You create and run search campaigns on search engines like Google, Bing and Yahoo and social media sites like Facebook and Twitter have their own Cost Per Click platforms which work in a similar way.
One of the big benefits of search advertising is that these people are actively looking for your products or services and are more likely to purchase.
3. Social Media Campaign
Social media is all around us and can’t be ignored by any business that is serious about its online presence. It’s easy to implement on sites like Twitter and Facebook and in little time you can have a following of people and organisations that have interest in your brand, product or service.
Aim to launch a few social media accounts and focus on these more extensively, rather than trying to have a presence on all of them. In fact, you should research which social networking sites are popular with your target audience.
4. Remarketing Campaign
Remarketing is the solution to bringing people back to your site again and again. Many of your site visitors will come once and forget about your website, and you will lose them forever.
However, now you can create a remarketing campaign in Adwords, Facebook or other platforms and remind them of what you sell or provide. Google Analytics has powerful features that help you create remarketing audiences that become available in your Adwords account, and then you can create a campaign for these audiences.
5. Video Campaign
For maximum impact and creating brand awareness, video beats all other forms of promotional tactics because of its audio and visual features.
There are many video sites on the web to upload your videos to including YouTube and Vimeo and in your Google Adwords account, you can create a video campaign to promote your video ads.
6. Email Marketing Campaign
You should create an opt-in form on your website for people to subscribe to your newsletter and blog posts. With the help of tools such as Mailchimp and Aweber you will quickly have a large list that you can market to and build relationships with. This is inexpensive too and highly profitable compared to other online marketing campaign solutions.
7. Online Press Release Campaign
If you are about to launch a new product or service, don’t lose the opportunity to create buzz around it by releasing a press release. However, you should state how it benefits your customers or the general public and make it news-worthy too.
If you have little experience running a press release, it’s best that you hire a PR expert or use a service like http://www.prnewswire.co.uk
8. SEO Campaign
A Search Engine Optimisation campaign can be ongoing or one-off optimisation to achieve high organic rankings for your keywords. So, if you’ve added a new product to your product line for example and it has its own landing page and keywords, you can launch an SEO campaign to achieve rankings for those keywords and when achieved, you move on to the next product.
9. Directory Submission Campaign
I’ve listed this one last because online directories don’t hold the respect and importance they had over 10 years ago. Things have moved on since then and many directories have disappeared from the landscape, however directories are still important for traffic generation and link building purposes.
Most directory submissions are free, however for a small fee you can have a more prominent featured listing that will lead to more visitors
To get started with your online marketing campaign, download my free digital marketing strategy template and use it to plan and launch your campaigns. Or contact me to discuss your requirements and to find out how I can help you achieve your goals.