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Frequently Asked Questions


I’d be happy to to carry out a full audit of your campaigns and provide you with a report with recommendations. I’ll need access to your Google Ads account and we will link accounts so I can carry out the audit. Visit my Audit page to send me a message.

No I do not charge to carry out a quick review of your campaigns and website. This is included in my Process and helps me to create a personalised proposal and quote for you. However, if you would like a full audit of your campaigns with recommendations, I charge a fee for that.

Yes, I’d be happy to carry out a full audit of your account and send you recommendations. Visit my audit page and send me your Google Ads Customer ID number and we will link accounts and I will carry out an audit.

Yes, I would be happy to carry out an audit with full recommendations. Visit my Google Ads Audit page to send me a message.

I’d be happy to carry out an audit of your ads and campaigns and let you know my recommendations to improve things. Visit my Audit page to get in touch with me.

Yes, I’m happy to carry out a full audit of your account to identify the issue. Please visit my Google Ads Audit page to learn more and to contact me.


How much you spend on your campaigns is determined by a number of factors. It will depend on how many sales or leads you want to get each month, for example. It will also depend on the level of competition there is and what the average cost per click will be. So we will need to do some research to come up with a starter budget to achieve your goals. However, some advertisers start with a test budget of like £300 or $300 per month and then scale up as performance improves. Either of these methods works and having worked with large and small advertisers in different industries, I’ll be able to help. Contact me to discuss more.

Yes, I do. Many clients, both big and small come to me to setup new campaigns and they almost always start with small budgets, including big companies. But with time, and as performance improves, they are always happy to increase their budgets to get more traffic and more conversions. Get in touch to find out how I can help you maximise your budget.

There are many reasons why you are not spending all your budget. It could be the keywords you have, the locations you are targeting, the bid strategy you’re using or a host of other issues. Get in touch with me to carry out an audit and I’ll send you recommendations.

This depends on a number of factors like the competition level and campaign settings. I work with small and large budgets but I’ll honestly tell you if your budget is too small to be able to make your campaign a success.

That depends on a number of factors like what your goals are, competition and so on. But you can always start with a test budget to see what returns you get and then increase your budget as performance improves. Contact me to find out more about budget setting.


Yes’ I’d be happy to help. I have over 12 years experience setting up and managing shopping ads in Google Ads and Google Merchant Centre. And I have a lot of experience setting up and editing product feeds and working on platforms like Shopify and WordPress and many others. Visit my Shopping services page.

Yes, I’d be happy to help and can setup and manage new campaigns and provide Google Ads training when required. Visit my Google Ads Support page to contact me.

Yes at the moment I’m able to take on more clients. However, I first need to learn about your business and what you do and then I’ll let you know if I can help and how.

There are a number of reasons why you are being outranked and one could be that you are using the wrong bid strategy. After carrying out a full audit I’ll be to provide detailed recommendations on how to improve your campaigns and rank higher.

I offer regular management and one-off updates to Google Ads campaigns. I’d be happy to discuss this and any other work that you require.


It takes about 2-3 working days to set up a new campaign, whether that is SearchDisplayRemarketing or Video. However, Shopping campaigns take longer to set up because there are different tools and features to set up. Also, Shopping ads take longer in the initial review when you first set up a feed in Google Merchant Centre. That usually takes up to 3 working days, and in total you can expect the whole set up of a Shopping campaign to take between 7-10 working days.

Yes, I would be happy to help regardless of the size of your business. However, the help I provide differs from client to client. After doing an initial review of your advertising campaigns as explained in my process, I’ll be able to tell you how I can help or if I can help. It may be that your campaigns are already working at their maximum potential and there is very little that I can do to improve them. I’ll be able to tell you that.

It may also be that I may not be able to help if you are not able to increase your budget to improve performance. In such a case, any work that I do will be unlikely to improve performance. So, I’ll be able to explain and advise you on what to do, even if we don’t get to work together.

I offer Google Ads advertising services and I setup campaigns and manage them. Google Ads will help you target people that are searching for your products or services on Google. Contact me to discuss your requirements.

Yes, absolutely! Millions of businesses around the world use Google Ads and it is arguably the most effective advertising method both online and offline. Conversion rates can be as high as 50% for some keywords, which is almost impossible with other types of advertising. Contact me to discuss the average conversion rate for your industry and niche and to find out how I can help you set up effective PPC campaigns.

Setting up conversion tracking in Google Ads or Analytics is an important part of the work that I do. So, I will setup tracking to be able to track your sales or leads and I’ll advise if there is anything that needs to be changed on the website for that to work.


Yes, I’d be happy to help. I have a lot of experience helping clients get their ads approved after a disapproval. The reasons for suspensions are many and sometimes it’s an error in the Google Ads system. Whatever the reason I’d be happy to help to get them approved with recommendations. Visit my ad disapprovals page to learn more and to contact me.

Yes, I’m happy to help. I’ve helped many clients get their accounts reinstated. There are many policy violations that can cause suspension, and I work with the Google team to resolve this and will let you know what you need to do. Contact me at my Ad Suspension page.


I’ve worked with a wide range of clients in many industries and clients. So it’s very likely that I’ve worked with clients in your industry and you can see the industries I’ve worked in on the homepage. These include clients in automotiveretaile-commercelegal and many others in the B2B and B2C sectors.

Yes I’m a Google partner and I’ve achieved the highest partner status, Google Premier partnership. This is awarded to Google Ads experts that have demonstrated a high performance in optimisation and spend and certifications in the specialisations SearchDisplayVideoApps and Shopping. Check out my Google Premier partner status.

That will be determined by a number of factors. First, I’ll carry out some research and I’ll put together a proposal that outlines the goals we will set and what you can expect for metrics like conversion rate, click through rate and others. Check out my Process page to learn more about the process I follow.

No, I don’t. However, I only offer other services to clients I’m already helping with their Google Ads campaigns. So if I feel that a client that I’m working with may benefit from a Microsoft Ads campaign, a web redesign, a Facebook Ads campaign or Search Engine Optimisation too, I will make recommendations and we can discuss.

I have many case studies for clients I’ve worked with over the years in industries like accounting, legal, automotive, ecommerce, retail and many more. View my case studies page to see more.

No I do not offer social media marketing services. I only offer services for Google Ads and that includes setting up and managing campaigns and also training and consultancy.

I don’t offer SEO services however, I work with a web developer and we offer on-page website optimisation which helps search engine optimisation rankings. And this also helps with your Google Ads landing page experience and will boost your quality scores. Contact me to find out more.

I have a lot of experience with Google Data Studio and regularly create reports for my clients. I also use other third-party reporting tools.

Many of the Shopping campaigns that I’ve setup were for Shopify websites. And I’ve used almost all the plugins to create the product feeds, so I have a lot of experience with this.

Many businesses I work with are in B2B industries, and I’ve worked with almost all industries. Visit my Case Studies page to see some of the businesses I’ve worked with.


Yes I would be happy to. First, I will need more info from you and if you fill out the Google Ads brief I’ll carry out some research and create a proposal and quote for your business.

My monthly charges depend on a number of factors such as the amount you spend, how many campaigns you require, whether you require monthly management or not and for how long. So it differs from client to client and is tailored to your budget and requirements. My Google Ads services are affordable and are based on the value you will get from the work I do. Contact me for a quote and proposal and to discuss my Process.

Yes, I’m happy to discuss your requirements. Contact me to book some time for a quick chat so we can see if we are a good fit for each other.

Yes, I do work on a retainer but that is only one of a number of ways that I work with my clients. For some services I also offer an hourly rate and for some I do Ad hoc work depending on the client’s requirements. Contact me if you would like to know more about my retainer service.

First I will need to review your website and I’ll need more information from you to be able to send a proposal and quote. Visit my Google Ads Brief Page to submit the information and I will get back to you asap.


I have a simple process for working with my clients, and you can find out more on my Process page.

Yes I do offer a one-off campaign set up or optimisation service. Some clients just want a campaign set up service and then they take over the ongoing management. And some just require a one-off optimisation service or just Google Ads training or audit service. Whatever your requirements, please contact me to discuss.


Please contact me to discuss the various training options that I provide and the related fees that I charge.

Yes I do offer Google Ads training. Please visit my Google Ads training page to learn more and to contact me.

I provide training in Google Ads Search, Shopping, Display and more. I’d be happy to help and you can contact me at my Google Ads training page.


Not always. It really depends what pages you currently have on your website at the moment and how well optimised they are. In most cases if there is a landing page already, that can be optimised according to my recommendations. But if we need a new landing page that is relevant to what you want to promote, I will be able to advise on that. And I have a web developer that can help if you need the page created, for a fee.

I work with a web developer to build websites for clients that I offer Google Ads services to. So, if you need help with setting up and managing Google Ads campaigns, we will also be able to help you with a new website or landing page. We will send you a quote for the website or landing page. Contact me to learn more about how we can do that for you.

I have an hourly rate only for Google Ads training. The rate depends on the number of hours of training you require. Please contact me to discuss this. For my other services like Google Ads campaign setup and management, I first do a full review and put together a proposal and quote. See my process page to learn more.

A website is important to advertise on Google effectively. If you don’t have one at the moment I’ll be happy to discuss with you the various options and with the help of my web developer we can create one for you. We also help with landing page setup if you don’t want a complete website.


Yes, I do offer white labelling for agencies that have clients that want to set up and manage effective PPC campaigns in Google Ads and Microsoft Ads. Contact me to discuss your requirements.

Yes, I work with agencies and I’ve worked with many over the years. I offer an agency white labelling service where you can find out more and contact me to discuss.

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