According to Google, the average return in Google Ads is 200%. That means on average, advertisers get back £2 for every £1 they spend running pay per click (PPC) campaigns. That's a good return on ad spend and is the…
Some people do not trust Google Ads and will often ignore ads when they appear in the search results. And they do not trust many advertisers that appear on Google too. So they will not click ads that appear at…
Does running Google Ads help SEO? That's an important question that many people have been asking over the years. The short answer is NO. Google Ads advertising doesn't help Search Engine Optimisation (SEO). Running campaigns and ads in your Google…
Many advertisers are confused why, despite their best efforts, their Google Ads campaigns are not effective. They setup campaigns and run them but find that they spend more than they get back in sales or leads. In fact, many advertisers…
Many advertisers over the years have asked, is it legal to bid on competitor keywords? The short answer is yes. As an advertiser in Google Ads, it is legal to bid on the brand names of your competitors. There is…
There are some downsides to PPC advertising on a platform like Google Ads. This is especially true if the campaigns are not setup correctly and are driving searches that are not relevant. And that could be due to a lack…
Google Ads is a pay per click (PPC) platform, so you only pay for performance, like when someone clicks your ad. However, your card is not charged each time someone clicks, but only when you've spent a certain amount that…
Google Ads is a pay per click (PPC) platform that helps businesses, charities and individuals to promote their products and services online. What is most impressive about this platform is that gives you much control over your advertising costs. And…
So, how long does Google Ads take to be profitable? The answer to that question varies from industry to industry and from business to business. But, the good news is that many businesses are profitable within days of activating their…
Should you bid on your own brand name? That's a good question and it depends. There are circumstances when it is the right thing to do and there are pros and cons to brand bidding. First, you need to know…
