How AdWords Match Types Work
Keyword Match Types in Google AdWords help you control the type of searches your ads appear for. There are four AdWords match types: Broad, Modified Broad, Phrase and Exact Match. And you can add one or more in…
How To Build A Negative Keyword List
Building a good negative keyword list is a must if you want to run successful PPC campaigns. Your list should be built over the lifetime of your campaigns and you should continue to update it in line with performance.…
When To Add Negative Keywords In AdWords
Adding Negative Keywords In AdWords is a task you should do regularly. It helps you reduce wasted budget and makes your ads more effective in reaching the right people. Here are some tips on when you should add…
7 Reasons Why You Should Add Negative Keywords
Negative keywords help improve your campaigns immensely. As you launch and run AdWords campaigns it’s inevitable that you’ll get some searches that aren’t relevant and you’ll need to block them. Adding negative keywords has many benefits and these…
Where To Find Negative Keywords In Google Ads
Negative keywords are keywords you add to your campaigns to block irrelevant searches. They are an important part of your campaign and shouldn’t be neglected when advertising. Negative keywords have a number of benefits including: ⁃ reducing wasted…
What Are Negative Keywords In PPC?
Negative keywords are keywords you add in your campaigns to block irrelevant searches. They look like regular keywords that people use to search for products or services, but the reality is they are not relevant. An example of…
6 Tips To Hire A Google Ads Expert
Finding and hiring a good Google Ads Expert can be a challenge. There are many to choose from and you’ve probably worked with some in thepast with little or no results. That’s not surprising though. Many advertisers have a…
What Does A Google Ads Specialist Do?
Working with a Google Ads specialist can help you realise the full potential of your campaigns. The specialist will help you pinpoint areas of improvements and deliver a solution to improve ROI. Here are some things that a…
Where To Find A PPC Specialist
If you need help setting up and managing PPC campaigns, you can acquire the services of a PPC Specialist. There are many benefits to this including: ⁃ improved performance for your PPC campaigns ⁃ Reduction in costs and improvement…
How To Do AdWords Campaign Management
AdWords campaign management is an important part of running successful campaigns. As an advertiser on Google Ads, achieving a good return on investment is important. And that can only happen if you’re actively managing your campaigns. It’s not enough…
