• AdWords for Local Services: How to Increase Leads & Calls for Your Business

    Tradesmen and other local service businesses that target a local customer base are turning to Google AdWords to reach their prospects and increase leads, enquiries and calls.   Unfortunately for many this is turning out to be an expensive strategy that brings few enquiries and sales because of a number of factors. Average CPC rates […]
    February 21, 2018
    By: Mike
    Comments: 0
  • AdWords for Tradesmen: How to increase leads with Google PPC Advertising

    Many local service businesses are turning to AdWords to increase leads and calls for their businesses. This includes a wide range of trades like plumbers, electricians, painters, decorators, tree surgeons and many others.     A search on Google will bring up many competing ads each promising quality service, speed of delivery, price competitiveness, specialist […]
    February 14, 2018
    By: Mike
    Comments: 0
  • Adwords for Hotels: Increase guest bookings with Google PPC Advertising

    There are millions of hotel searches on Google each day and that means millions of potential bookings. Like thousands of hotels or B&Bs advertising online, you will undoubtedly be looking to tap into that market and increase bookings for your hotel.   According to a Google study by Ipsos MediaCT , 57% of travellers claim […]
    February 7, 2018
    By: Mike
    Comments: 0
  • Link Building and SEO: What You Need to Know

    Link building has a bit of an ugly past. Though it was created as a way to sort out the useful and relevant content from the less effective content, some people took this as an opportunity to cheat the system to increase their search engine rankings.   However, this does not mean that link building […]
    August 26, 2016
    Comments: 0
  • How to get over 400k Twitter impressions per month

    More twitter impressions has many benefits including more link clicks to your website, greater engagement and hopefully more sales for your business. So, how easy is it to get over 400k impressions per month? It’s actually a lot easier than you think. In fact, I was able to get to 400k followers per month from […]
    January 31, 2016
    By: Mike
    Comments: 0
  • 30 Reasons Why Your Google AdWords Advertising is Failing

    Is Adwords working for your business? If not, then it’s likely you are making one or more common mistakes that can be easily fixed. As a Google Adwords expert, I’ve seen many errors that lead to high advertising costs, low return on investment and total failure of accounts that lead to frustration. I’ve listed here […]
    January 24, 2016
    By: Mike
    Comments: 0
  • 7 Tips On Picking The Right Website URLs

    URL stands for Uniform Resource Locator and is what is basically known as a website address. For SEO purposes, it’s important to have the best URLs to achieve high organic rankings. Search engines place a lot of weight on keywords in URLs. There are also many other factors that help you pick the right URLs […]
    December 23, 2015
    By: Mike
    Comments: 1
  • Auditing Your Website To Identify SEO Problems

    Here are some factors to consider as you audit your website to identify search engine optimisation (SEO) problems: Usability Usability is an important factor to improving sales, conversions and other actions on your website. It doesn’t have a direct effect on SEO but in the long term interactions with your site will determine the bounce […]
    December 13, 2015
    By: Mike
    Comments: 0
  • Top 7 Most Important Attributes of Website Performance

    A survey carried out by The Harris Poll in 2015 with 2044 adults aged 18 or over reveals the leading attributes of website performance. The results are listed below and they show that an easy to navigate website is the number one attribute of a high performance website. So, here is the result of the […]
    December 8, 2015
    By: Mike
    Comments: 0
  • Do You Make These 10 SEO Mistakes?

    Search Engine Optimisation (SEO) works, and millions of businesses are realising the benefits of high search rankings which include: – High traffic volumes of qualified visitors – Free traffic that they do not have to pay for – Increased visitor confidence because of high positions – High brand awareness for little or no cost – […]
    December 4, 2015
    By: Mike
    Comments: 0