The following stats are provided by Google and highlight some key trends taking place in the search industry. These stats are sure to make you look smart with your colleagues Here goes:   15% of daily searches are completely new or haven’t been seen in over 6 months (Google) That’s one of the most […]

  Many people shy away from PPC advertising because they see it is as too expensive. The reality is PPC is the most effective advertising channel today and for that reason is the most affordable.   In fact, PPC is now the number one channel for top brands around the world and no business should […]

If you’re an AdWords DIYer, now may be the time to hire an AdWords Expert to take your campaigns to the next level. Whether you setup the AdWords campaigns yourself, or inherited an account and tried to manage it yourself, there comes a time when you need outside help. This is especially true if profits […]

There are many things in marketing I’m passion about, but PPC Paid advertising is one that I truly love. It’s something I think about and do all day for both myself and my clients accounts.   My love for Paid advertising is one of the reasons I setup this website. My hope is that you’ll […]

  There are PPC management mistakes that are common amongst advertisers. Especially those new to the world of pay per click advertising.   As a PPC Expert that has managed thousands of campaigns over the past 12 years, I see the same mistakes time and again. And surprisingly many of these mistakes are made by […]

If you’re looking to hire a Google AdWords Freelancer any time soon, there are a number of things you should be clear about before diving in. Firstly, make sure you search thoroughly for the right person.   Next, you should make sure you have sufficient budget to hire the right freelancer and not just anyone […]

  Quality Score (QS) is Google’s diagnostic tool that advertisers use to create a great experience for their users.   Its a Score between 1-10 that’s assigned to keywords in your account. And improving it for each of your keywords helps create a great experience for users, which is a benefit to users, advertisers and […]

  Have questions about PPC advertising? I’ve put together 16 of some of the most pressing questions that people ask before setting up PPC advertising campaigns.   Whether it’s for Google AdWords, Bing Ads, Facebook Ads or any other similar platform, you should be clear about the platform and how it works and how it […]

  If you’re considering engaging the services of a Google AdWords Expert, you should be aware of what you get. An AdWords Expert could save you a lot of money and time and come up with some creative ideas for your campaigns.   However, you should be aware of what they’ll actually do in your […]

If you’ve been running Google AdWords campaigns for a while, you’ll likely have come up with some creative ways to use your budget. This is important to achieve a good Return On Investment (ROI) for your Ads.   However, you may have struggled at times to come up with ideas to use leftover AdWords budget. […]