Manual and automatic bidding are the two types of bidding strategies available in Google AdWords. They’re available at the account and campaign level and help you choose where and when your ads will appear – and at what cost.   Your choice of bidding strategies will depend on many factors including:   ⁃ Where […]

  AdWords offers two primary bid strategy categories: automatic and manual bidding. Within each are bid strategies that you choose to manage your placement in the ad auction results.   These bid strategies are: Automatic: Enhanced CPC Target outranking share Target CPA Target ROAS Maximise Clicks Maximise Conversions Target Search Page Location   Manual: Manual […]

AdWords costs vary from business to business. There’re many factors that go into these costs including competition levels, average CPC rates, AdPosition and more.   Google AdWords is a pay per click (PPC) advertising platform. So, you only pay for clicks to your website and nothing more. Unlike other advertising platforms that charge for space […]

Click Through Rate (CTR) is one of the most analysed metrics. It basically shows how many searchers clicked through to your website. So its calculation is simple:   CTR = Clicks/Impressions   However, increasing CTR can be a challenge. Searchers have many ads to choose from and yours are in a battle to win their […]

The answer to that depends on a number of factors. Firstly, “expensive” is a relative term and what could be expensive for one advertiser, could be a very small spend for another.   And that’s true for competing advertisers in similar industries.   Also, you should consider AdWords costs compared to other channels and what […]

Thousands of businesses each year are turning to AdWords to increase sales and leads. That includes small one-band operations to large corporates with varying goals and strategies.   However, this increased interest in AdWords has seen competition levels reach astronomical levels.   Average Cost Per Click (CPC) rates have shot through the roof and the […]

  Quality Score is one of the most tracked AdWords metrics for good reason. It’s a quick health check of your account and will quickly inform you if there is a problem.   Think of your quality scores like the dashboard in your car. It’s there to alert you if there is a problem with […]

Google AdWords is an advertising platform that works primarily on a Pay Per Click (PPC) model. That basically means Google charges it’s advertisers a fee for every searcher that clicks through – and that fee is determined by their position in the search results among other things.   This is the primary model in Adwords, […]

The average click through rate (CTR) varies for each business and from industry to industry too. It also varies for the type of AdWords campaign that you are running.   Display campaigns for example usually have a CTR below 1% and that’s mainly due to the fact that on Display, people are not actively searching […]

One of the main challenges of launching an AdWords strategy is finding the right AdWords specialist to work with. Sure you can choose to manage the campaigns yourself and forego looking for outside help, but that can often be a steep learning curve with poor results being the outcome.   Working with the wrong AdWords […]