As a Google Ads Expert, one question I’m always asked by clients is what they should be spending in their campaigns. Of course most advertisers prefer to start with as little as possible. And that’s understandable especially at the beginning when you’re unlikely to know how your ads will perform. So I’ve included here some […]

Naturally, your boss will be skeptical about Google Ads. He will have many questions about this platform that he has heard a lot about, but never fully understood how it works. So, it’s your job to help her understand how it can benefit the business and achieve its online advertising goals. One myth about Google […]

PPC, also known as Pay Per Click is an advertising model were an advertiser pays a search engine a fee when their ad is clicked. So, it’s a way to buy highly targeted visitors to your website who have been searching for your products or services. PPC has been around for over 18 years and […]

  The following stats are provided by Google and highlight some key trends taking place in the search industry. These stats are sure to make you look smart with your colleagues Here goes:   15% of daily searches are completely new or haven’t been seen in over 6 months (Google) That’s one of the most […]

  Many people shy away from PPC advertising because they see it is as too expensive. The reality is PPC is the most effective advertising channel today and for that reason is the most affordable.   In fact, PPC is now the number one channel for top brands around the world and no business should […]

If you’re an AdWords DIYer, now may be the time to hire an AdWords Expert to take your campaigns to the next level. Whether you setup the AdWords campaigns yourself, or inherited an account and tried to manage it yourself, there comes a time when you need outside help. This is especially true if profits […]

There are many things in marketing I’m passion about, but PPC Paid advertising is one that I truly love. It’s something I think about and do all day for both myself and my clients accounts.   My love for Paid advertising is one of the reasons I setup this website. My hope is that you’ll […]

  There are PPC management mistakes that are common amongst advertisers. Especially those new to the world of pay per click advertising.   As a PPC Expert that has managed thousands of campaigns over the past 12 years, I see the same mistakes time and again. And surprisingly many of these mistakes are made by […]

If you’re looking to hire a Google AdWords Freelancer any time soon, there are a number of things you should be clear about before diving in. Firstly, make sure you search thoroughly for the right person.   Next, you should make sure you have sufficient budget to hire the right freelancer and not just anyone […]

  Quality Score (QS) is Google’s diagnostic tool that advertisers use to create a great experience for their users.   Its a Score between 1-10 that’s assigned to keywords in your account. And improving it for each of your keywords helps create a great experience for users, which is a benefit to users, advertisers and […]