Managing campaigns in Google Ads has many challenges. There are many factors to consider and hundreds of features to control. And this can take a lot of time to manage and monitor if you’re new to AdWords.   However, there are some key things you can do to ensure you run successful campaigns. And […]

  There are 4 Keyword Match Types in Google Ads. These are broad, modified broad, phrase and exact match types. It’s important to know how each works and how it can help you target the right searches and help you run effective campaigns   I’ve listed here the top best practices for using AdWords Match […]

  Keyword Match Types in Google AdWords help you control the type of searches your ads appear for. There are four AdWords match types: Broad, Modified Broad, Phrase and Exact Match.   And you can add one or more in your campaigns according to your requirements and goals. For example, when first setting up an […]

  Building a good negative keyword list is a must if you want to run successful PPC campaigns. Your list should be built over the lifetime of your campaigns and you should continue to update it in line with performance.   There are a number of ways to add negative keywords in your account. You […]

  Adding Negative Keywords In AdWords is a task you should do regularly. It helps you reduce wasted budget and makes your ads more effective in reaching the right people.   Here are some tips on when you should add negative keywords in AdWords:   Keyword Research   The first time to add negative keywords […]

  Negative keywords help improve your campaigns immensely. As you launch and run AdWords campaigns it’s inevitable that you’ll get some searches that aren’t relevant and you’ll need to block them.   Adding negative keywords has many benefits and these include:   ⁃ reduces wasted budget ⁃ Increases conversion rates ⁃ Increases sales ⁃ Reduces […]

  Negative keywords are keywords you add to your campaigns to block irrelevant searches. They are an important part of your campaign and shouldn’t be neglected when advertising.   Negative keywords have a number of benefits including: ⁃ reducing wasted budget ⁃ Increased sales for targeted keywords ⁃ Increased conversion rates ⁃ Reduced cost per […]

  Negative keywords are keywords you add in your campaigns to block irrelevant searches. They look like regular keywords that people use to search for products or services, but the reality is they are not relevant.   An example of a negative keyword would be the word ‘free’ if you offer a paid software service. […]

Finding and hiring a good Google Ads Expert can be a challenge. There are many to choose from and you’ve probably worked with some in thepast with little or no results.   That’s not surprising though. Many advertisers have a need to hire a Google Ad Expert because they have little experience managing ad campaigns. […]

  Working with a Google Ads specialist can help you realise the full potential of your campaigns. The specialist will help you pinpoint areas of improvements and deliver a solution to improve ROI.   Here are some things that a Google Ads Specialist does:   Creates A Strategy & Goals   One of the first […]