Have questions about PPC advertising? I’ve put together 16 of some of the most pressing questions that people ask before setting up PPC advertising campaigns.   Whether it’s for Google AdWords, Bing Ads, Facebook Ads or any other similar platform, you should be clear about the platform and how it works and how it […]

  If you’re considering engaging the services of a Google AdWords Expert, you should be aware of what you get. An AdWords Expert could save you a lot of money and time and come up with some creative ideas for your campaigns.   However, you should be aware of what they’ll actually do in your […]

If you’ve been running Google AdWords campaigns for a while, you’ll likely have come up with some creative ways to use your budget. This is important to achieve a good Return On Investment (ROI) for your Ads.   However, you may have struggled at times to come up with ideas to use leftover AdWords budget. […]

  Managing campaigns in Google Ads has many challenges. There are many factors to consider and hundreds of features to control. And this can take a lot of time to manage and monitor if you’re new to AdWords.   However, there are some key things you can do to ensure you run successful campaigns. And […]

  There are 4 Keyword Match Types in Google Ads. These are broad, modified broad, phrase and exact match types. It’s important to know how each works and how it can help you target the right searches and help you run effective campaigns   I’ve listed here the top best practices for using AdWords Match […]

  Keyword Match Types in Google AdWords help you control the type of searches your ads appear for. There are four AdWords match types: Broad, Modified Broad, Phrase and Exact Match.   And you can add one or more in your campaigns according to your requirements and goals. For example, when first setting up an […]

  Building a good negative keyword list is a must if you want to run successful PPC campaigns. Your list should be built over the lifetime of your campaigns and you should continue to update it in line with performance.   There are a number of ways to add negative keywords in your account. You […]

  Adding Negative Keywords In AdWords is a task you should do regularly. It helps you reduce wasted budget and makes your ads more effective in reaching the right people.   Here are some tips on when you should add negative keywords in AdWords:   Keyword Research   The first time to add negative keywords […]

  Negative keywords help improve your campaigns immensely. As you launch and run AdWords campaigns it’s inevitable that you’ll get some searches that aren’t relevant and you’ll need to block them.   Adding negative keywords has many benefits and these include:   ⁃ reduces wasted budget ⁃ Increases conversion rates ⁃ Increases sales ⁃ Reduces […]

  Negative keywords are keywords you add to your campaigns to block irrelevant searches. They are an important part of your campaign and shouldn’t be neglected when advertising.   Negative keywords have a number of benefits including: ⁃ reducing wasted budget ⁃ Increased sales for targeted keywords ⁃ Increased conversion rates ⁃ Reduced cost per […]