Increase in click through rate over 5% and conversion rate to 10%
TQ Legal is the trading name of a single barrister who has almost 20 years’ experience. Over this period of time, his high-profile work has been featured by some of the largest media outlets, such as The Guardian, BBC, The Telegraph, and The Independent.
He specialises in regelation and criminal corporate defence and makes a point of getting to know the businesses he works with to be better able to defend them in court. He is based in London and regularly travels around the country for any important work that needs his level of speciality in the sector. This important work that he does is for both small and large organisations and for their CEOs and senior management.
The client’s reputation and image are extremely important for his business. He has a proven track record of delivering results and making his clients feel at ease during the legal process.
The barrister at TQ Legal approached me for help because he was getting a lot of generic searches that were not specific enough to drive the best conversions. This is the sort of case that requires a lot of research. I’ve had many other cases like this. They usually require in-depth research and proper ad targeting.
I held discussions with the client to learn about his operations, and he appreciated this because he shares this approach with his own clients. After this, I did the required research and finally decided to set up some new targeted campaigns that were targeted to three main UK cities, because this was where TQ Legal does most of his work. In each of these campaigns, I added up to eight different ad groups for the different services the client provides.
Now that the ads were more targeted, the results I expected started to come through. Click through rate increased to over 5% and conversion rate increased to 10%. The barrister at TQ Legal was very impressed with my work. He’s learnt more about targeting ads to make them more specific after working with me.
The client at TQ Legal sought my experience because, while he was getting a lot of searches, the searches were too generic and not specific enough to drive the best conversions.
I knew I had to do a lot of research to be able to determine why the searches were too generic. Once I worked out the cause, I recommended setting up new targeted campaigns that were targeted to the three main UK cities where TQ Legal has its biggest presence. In each campaign, I added up to eight ad groups for the different services provided.
The ads are now more targeted and click through rate has increased to over 5% and conversion rate has increased to 10%. I’m glad that I was able to help the client after he initially struggled at targeting the ads.