Click Through Rate (CTR) is a measure of how effective your Ads and keywords are at getting users to click through. It’s calculated by dividing clicks by impressions: A high AdWords CTR is always desirable. You should…
Improving your AdWords Click Through Rate (CTR) has a number of benefits, including: 1. Increases traffic volumes - when more people click your ads you then have more visitors which has many benefits 2. Increases conversions - with…
A good Click Through Rate (CTR) in AdWords is only possible when Ads are relevance to searches. If searchers find your Ads related to what they’re searching for, they’ll click through. However, there are many reasons why CTR…
Click Through Rate (CTR) is an important metric that every advertiser should monitor. It shows how effective your Ads are at appealing to your targeted audience and getting them to click through to your website. The CTR formula…
A high CTR is always desirable. It’s a measure of the effectiveness of your Ads with your target audience and anything above 10% is often great. However, that varies for different sectors and keywords. Brand searches usually have…
Click Through Rate (CTR) is one of the most analysed metrics. It basically shows how many searchers clicked through to your website. So its calculation is simple: CTR = Clicks/Impressions However, increasing CTR can be a challenge. Searchers…
The average click through rate (CTR) varies for each business and from industry to industry too. It also varies for the type of AdWords campaign that you are running. Display campaigns for example usually have a CTR below 1%…
