• Why AdWords Conversion Tracking is Not Working

    AdWords Conversion Tracking is one of the most important features in your account. As part of the setup of your campaigns, you should have a list of conversion actions that you want to track. These can include:   ⁃ Tracking online purchases ⁃ Tracking offline purchases ⁃ Tracking downloads ⁃ Tracking newsletter signups ⁃ Tracking […]
    August 19, 2018
    By: Mike
    Comments: 0
  • How To Setup Offline Conversion Tracking in Google Ads

    Sometimes sales take place in the offline world such as in your shop or office. And it can be difficult to know were they came from. So, by importing these sales into Google Ads you can measure what happens in the offline.   This is after your ad results in a click or call to […]
    August 19, 2018
    By: Mike
    Comments: 0
  • What Is PPC Conversion Tracking?

    PPC Conversion Tracking is a way to track actions on your website from your pay per click traffic. These actions include: ⁃ Purchases on a website ⁃ Enquiries on the contact form ⁃ Submission on a booking form ⁃ Calls from the website ⁃ Calls from the ads ⁃ White paper downloads These are the […]
    August 13, 2018
    By: Mike
    Comments: 0
  • How To Setup Google AdWords Conversion Tracking

      It’s important to setup Google AdWords Conversion Tracking to be able to see how your ads, keywords, ad groups and campaigns are performing. Without tracking, you’ll struggle to optimise your campaigns effectively.   The steps to setup conversion tracking are easy to follow and within a few minutes you can have it completed.   […]
    August 13, 2018
    By: Mike
    Comments: 0
  • Differences Between AdWords and Analytics Conversion Tracking

    You can setup conversion tracking in Google AdWords or Google Analytics. Analytics conversion tracking is known as goal tracking. And the setup process differs from the AdWords setup.   However, before we look at some of the differences, let us look first at some similarities:   ⁃ you get to see how your ads, keywords, […]
    August 13, 2018
    By: Mike
    Comments: 0
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