Tradesmen and other local service businesses that target a local customer base are turning to Google AdWords to reach their prospects and increase leads, enquiries and calls.   Unfortunately for many this is turning out to be an expensive strategy that brings few enquiries and sales because of a number of factors. Average CPC rates […]

Many local service businesses are turning to AdWords to increase leads and calls for their businesses. This includes a wide range of trades like plumbers, electricians, painters, decorators, tree surgeons and many others.     A search on Google will bring up many competing ads each promising quality service, speed of delivery, price competitiveness, specialist […]

There are millions of hotel searches on Google each day and that means millions of potential bookings. Like thousands of hotels or B&Bs advertising online, you will undoubtedly be looking to tap into that market and increase bookings for your hotel.   According to a Google study by Ipsos MediaCT , 57% of travellers claim […]

For online retailers looking to launch Google Adwords campaigns or improve their current performance and increase sales, this Pay Per Click platform provides many tools and features to make that possible. In fact, online retailers have more tools to make use of in Adwords than other advertisers and many of these allow for precise targeting […]

Non-transactional websites tend to have different challenges from ecommerce and online retail websites when it comes to promoting their businesses with paid search advertising. One of the differences is that non-transactional ads tend to promote the business and its services more, whereas transactional sites are more focused on the products available on sale. Here are […]