How AdWords Match Types Work
Keyword Match Types in Google AdWords help you control the type of searches your ads appear for. There are four AdWords match types: Broad, Modified Broad, Phrase and Exact Match. And you can add one or more in…
Which Keyword Match Types Should I Use in AdWords?
The keyword match types you use are important to the success of your campaigns. Whether you’re launching new AdWords campaigns or are looking to update or change match types, you should understand the implications of the change. About…
