Building a good negative keyword list is a must if you want to run successful PPC campaigns. Your list should be built over the lifetime of your campaigns and you should continue to update it in line with performance.   There are a number of ways to add negative keywords in your account. You […]

  Adding Negative Keywords In AdWords is a task you should do regularly. It helps you reduce wasted budget and makes your ads more effective in reaching the right people.   Here are some tips on when you should add negative keywords in AdWords:   Keyword Research   The first time to add negative keywords […]

  Negative keywords help improve your campaigns immensely. As you launch and run AdWords campaigns it’s inevitable that you’ll get some searches that aren’t relevant and you’ll need to block them.   Adding negative keywords has many benefits and these include:   ⁃ reduces wasted budget ⁃ Increases conversion rates ⁃ Increases sales ⁃ Reduces […]

  Negative keywords are keywords you add to your campaigns to block irrelevant searches. They are an important part of your campaign and shouldn’t be neglected when advertising.   Negative keywords have a number of benefits including: ⁃ reducing wasted budget ⁃ Increased sales for targeted keywords ⁃ Increased conversion rates ⁃ Reduced cost per […]

  Negative keywords are keywords you add in your campaigns to block irrelevant searches. They look like regular keywords that people use to search for products or services, but the reality is they are not relevant.   An example of a negative keyword would be the word ‘free’ if you offer a paid software service. […]