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Quality Scores

Finding the right keywords for your Google Ads campaign isn’t always easy. Choosing suitable keywords is paramount to attracting qualified visitors to your site. Yet selecting the most appropriate ones can be challenging, especially if you lack experience in this area. That is where your Google Ads quality score can help.

Your Google Ads Quality Score or QS is a helpful diagnostic tool. It reveals how effective your ads are. Each of your keywords has its own Quality Score. The score estimates the quality of each ad as well as the landing page that it triggers. It’s obvious that getting a good Google Ads quality score is important. So, how do you go about it?

Improving your quality scores means working on the factors which go into calculating them. That can be difficult if you don’t know what those factors are, or how you can improve them. That is where I can assist.

I have years of experience as a Google Partner, and Google Ads and PPC expert. I have expertise in this area and can use my knowledge and skill to point you in the right direction. I can offer consultancy services to work with you to work out how to improve your Quality Scores.

I can also provide training and coaching on either a group or 1:1 basis, online or in-person. If you would prefer a hands-off approach to your Google Ads campaign, I could even run it for you. With my guidance, you can maximise your quality scores.


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Low Quality Score Keywords
Quality Scores