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Quality Scores

Finding the right keywords for your Google Ads campaign isn’t always easy. Choosing suitable keywords is paramount to attracting qualified visitors to your site. Yet selecting the most appropriate ones can be challenging, especially if you lack experience in this area. That is where your Google Ads quality score can help.

Your Google Ads Quality Score or QS is a helpful diagnostic tool. It reveals how effective your ads are. Each of your keywords has its own Quality Score. The score estimates the quality of each ad as well as the landing page that it triggers. It’s obvious that getting a good Google Ads quality score is important. So, how do you go about it?

Improving your quality scores means working on the factors which go into calculating them. That can be difficult if you don’t know what those factors are, or how you can improve them. That is where I can assist.

I have years of experience as a Google Partner, and Google Ads and PPC expert. I have expertise in this area and can use my knowledge and skill to point you in the right direction. I can offer consultancy services to work with you to work out how to improve your Quality Scores.

I can also provide training and coaching on either a group or 1:1 basis, online or in-person. If you would prefer a hands-off approach to your Google Ads campaign, I could even run it for you. With my guidance, you can maximise your quality scores.


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10 Quality Scores
Quality Scores
Mike Ncube

How to Get 10/10 Quality Scores

  Quality Score (QS) is a metric that reveals the health of your keywords. It’s assigned to every keyword that has had significant traffic volumes

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Quality Scores FAQS

My monthly charges depend on a number of factors such as the amount you spend, how many campaigns you require, whether you require monthly management or not and for how long. So it differs from client to client and is tailored to your budget and requirements. My Google Ads services are affordable and are based on the value you will get from the work I do. Contact me for a quote and proposal and to discuss my Process.

I have a simple process for working with my clients, and you can find out more on my Process page.

It takes about 2-3 working days to set up a new campaign, whether that is SearchDisplayRemarketing or Video. However, Shopping campaigns take longer to set up because there are different tools and features to set up. Also, Shopping ads take longer in the initial review when you first set up a feed in Google Merchant Centre. That usually takes up to 3 working days, and in total you can expect the whole set up of a Shopping campaign to take between 7-10 working days.

I’ve worked with a wide range of clients in many industries and clients. So it’s very likely that I’ve worked with clients in your industry and you can see the industries I’ve worked in on the homepage. These include clients in automotiveretaile-commercelegal and many others in the B2B and B2C sectors.

Yes I’m a Google partner and I’ve achieved the highest partner status, Google Premier partnership. This is awarded to Google Ads experts that have demonstrated a high performance in optimisation and spend and certifications in the specialisations SearchDisplayVideoApps and Shopping. Check out my Google Premier partner status.

Yes I would be happy to. First, I will need more info from you and if you fill out the Google Ads brief I’ll carry out some research and create a proposal and quote for your business.

Quality Scores CASE STUDY

PS Accountants is a company specialised in helping businesses grow. Thanks to their different plans, PS Accountants are able to offer the best advice to any kind of company. They have a plan for small businesses, for example, designed to reassure the client, by covering the basics of accounting and taxation…

Get in Touch Today

If you like the idea of getting your business noticed by more people and increasing traffic to your site, then get in touch with me today. I will work with you to create the best Google Ads solution so that you can focus on wowing your new clients as they start to book appointments. When you combine the power of Google Ads with your business, you are sure to thrive – call today and let’s get started.

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