skip to Main Content


If you’re new to Google Ads and want to find out how it works and how it can help your business, then you’ve come to the right place. You’ll find here all the resources you’ll need to master Google Ads and run effective campaigns. Whether you’re a marketer, entrepreneur or business or work in a small or large business, you can no longer afford to ignore Google Ads. It’s the leading advertising channel on the web, and it reaches over 90% of internet users. So, it’s important that you include it as part of your online marketing strategy. However, Google Ads can be a challenge for beginners. There seems to be a ton of things to learn and many changes happening every day, which many find challenging to keep up with. And many beginners in Google Ads are not sure where to start and what they need to learn to be able to achieve their goals. But with the resources available here, you’ll have all you need to run effective Google Ads campaigns that other beginners have benefitted from. So, check out the tools, guides, infographics, blogs, videos and more which will equip you with the resources that you need. And reach out to me if you have any questions, comments or queries, by using the contact form on this page. I’m always happy to help and advise and with over 13 years’ experience in Google Ads advertising, you can be sure you’re getting the best advice. As a Google Ads specialist I help beginners setup and manage effective pay per click (PPC) campaigns. I also provide training in Search, Shopping, Display and other campaign types in Google Ads.




How Effective Is PPC
Mike Ncube

How Effective Is PPC?

Many people who are new to Pay Per Click (PPC) advertising want to know how effective it is in helping them achieve their business goals.

Read More »
how does google ppc work
Mike Ncube

How Does Google PPC Work?

Google Ads is an advertising platform that uses the pay per click (PPC) model of advertising. So, any business that wants to advertise on Google

Read More »
Do People Trust Google Ads