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If you’re new to Google Ads and want to find out how it works and how it can help your business, then you’ve come to the right place. You’ll find here all the resources you’ll need to master Google Ads and run effective campaigns. Whether you’re a marketer, entrepreneur or business or work in a small or large business, you can no longer afford to ignore Google Ads. It’s the leading advertising channel on the web, and it reaches over 90% of internet users. So, it’s important that you include it as part of your online marketing strategy. However, Google Ads can be a challenge for beginners. There seems to be a ton of things to learn and many changes happening every day, which many find challenging to keep up with. And many beginners in Google Ads are not sure where to start and what they need to learn to be able to achieve their goals. But with the resources available here, you’ll have all you need to run effective Google Ads campaigns that other beginners have benefitted from. So, check out the tools, guides, infographics, blogs, videos and more which will equip you with the resources that you need. And reach out to me if you have any questions, comments or queries, by using the contact form on this page. I’m always happy to help and advise and with over 13 years’ experience in Google Ads advertising, you can be sure you’re getting the best advice. As a Google Ads specialist I help beginners setup and manage effective pay per click (PPC) campaigns. I also provide training in Search, Shopping, Display and other campaign types in Google Ads.




How Effective Is PPC
Mike Ncube

How Effective Is PPC?

Many people who are new to Pay Per Click (PPC) advertising want to know how effective it is in helping them achieve their business goals.

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how does google ppc work
Mike Ncube

How Does Google PPC Work?

Google Ads is an advertising platform that uses the pay per click (PPC) model of advertising. So, any business that wants to advertise on Google

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Beginners FAQS

My monthly charges depend on a number of factors such as the amount you spend, how many campaigns you require, whether you require monthly management or not and for how long. So it differs from client to client and is tailored to your budget and requirements. My Google Ads services are affordable and are based on the value you will get from the work I do. Contact me for a quote and proposal and to discuss my Process.

I have a simple process for working with my clients, and you can find out more on my Process page.

It takes about 2-3 working days to set up a new campaign, whether that is SearchDisplayRemarketing or Video. However, Shopping campaigns take longer to set up because there are different tools and features to set up. Also, Shopping ads take longer in the initial review when you first set up a feed in Google Merchant Centre. That usually takes up to 3 working days, and in total you can expect the whole set up of a Shopping campaign to take between 7-10 working days.

I’ve worked with a wide range of clients in many industries and clients. So it’s very likely that I’ve worked with clients in your industry and you can see the industries I’ve worked in on the homepage. These include clients in automotiveretaile-commercelegal and many others in the B2B and B2C sectors.

Yes I’m a Google partner and I’ve achieved the highest partner status, Google Premier partnership. This is awarded to Google Ads experts that have demonstrated a high performance in optimisation and spend and certifications in the specialisations SearchDisplayVideoApps and Shopping. Check out my Google Premier partner status.

Yes I would be happy to. First, I will need more info from you and if you fill out the Google Ads brief I’ll carry out some research and create a proposal and quote for your business.


Founded in 2010, Make Happy is a creative marketing consultancy. Their goal is to free up the creativity that they believe lies dormant within every organisation. They do this by setting up ways for organisations to think strategically and solve complex problems in creative ways through workshops.

Get in Touch Today

If you like the idea of getting your business noticed by more people and increasing traffic to your site, then get in touch with me today. I will work with you to create the best Google Ads solution so that you can focus on wowing your new clients as they start to book appointments. When you combine the power of Google Ads with your business, you are sure to thrive – call today and let’s get started.

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