• Should You Use Manual or Automatic Bidding in AdWords?

      Manual and automatic bidding are the two types of bidding strategies available in Google AdWords. They’re available at the account and campaign level and help you choose where and when your ads will appear – and at what cost.   Your choice of bidding strategies will depend on many factors including:   ⁃ Where […]
    April 18, 2018
    By: Mike
    Comments: 0
  • What Is The Most Effective Bid Strategy in AdWords?

      AdWords offers two primary bid strategy categories: automatic and manual bidding. Within each are bid strategies that you choose to manage your placement in the ad auction results.   These bid strategies are: Automatic: Enhanced CPC Target outranking share Target CPA Target ROAS Maximise Clicks Maximise Conversions Target Search Page Location   Manual: Manual […]
    April 18, 2018
    By: Mike
    Comments: 0
  • AdWords Bidding Strategy – How to Choose the Best PPC Bid Strategy

      One of the main challenges many new Adwords advertisers struggle with is which Adwords bidding strategy to use for their search campaigns. The answer to that will depend on what your goals are and how much knowledge you have about the different strategies.   Because manual bidding is the default strategy when you first […]
    February 28, 2018
    By: Mike
    Comments: 0