URL stands for Uniform Resource Locator and is what is basically known as a website address. For SEO purposes, it’s important to have the best URLs to achieve high organic rankings. Search engines place a lot of weight on keywords in URLs. There are also many other factors that help you pick the right URLs […]

A survey carried out by The Harris Poll in 2015 with 2044 adults aged 18 or over reveals the leading attributes of website performance. The results are listed below and they show that an easy to navigate website is the number one attribute of a high performance website. So, here is the result of the […]

Blogging has many benefits for your business which include: • Helps target more customers and increase sales • Higher search rankings for your website and blog • Higher visitor engagement and more return visits • Establishes you as an expert in your industry • Keeps your blog fresh and leads to quicker search engine indexing […]

Whatever method you use to bring visitors to your website, whether it’s through advertising on Google Adwords, social media paid ads, organic search traffic or offline campaigns, you should ensure that your landing pages are well targeted and optimised. Your landing pages can help to boost sales, increase visitor engagement and achieve the goals of […]

Websites that have a high visitor and customer return rate benefit from: • greater profitability • Greater trust with target audiences • Higher search engine rankings • Lower advertising costs to acquire new customers Metrics that will help you determine how effective your website is at retaining visitors include bounce rates, New vs Returning visitors […]

Quality website content is a must if you intend to reach new customers, acquire new visitors, increase search engine rankings, raise brand awareness, retain existing customers, create brand advocates or whatever other online marketing goals you have. However, this is something many businesses get wrong and that’s because they don’t plan their content marketing strategy […]

Producing quality content is one of the most important online tactics for any business. Whether it’s for consumers (B2C) or businesses (B2B), a content marketing plan is required to ensure that your business achieves high customer attraction, better conversion and retention rates and lower churn rates. So, here are some elements of a successful website […]

To increase visitors to your website, acquire more followers on Twitter, Facebook and other social media sites, and increase return visitors, then you need a content strategy. Follow these free website content strategy tips to enhance your content strategy: 1. Find out what your audience is interested in From your analytics reports, you can see […]

Website content ideas to implement for your business are easy to find and they help attract new customers, retain existing visitors, extend your brand reach and increase your sales. So if you plan on launching a content marketing strategy, it’s crucial that you have the best ideas that will help you achieve your objectives. Here […]

Do you know what it takes to create great content marketing plan ideas for your business? It takes a lot more than just churning out new blog posts each week with little planning on what your goals are. Here are 7 ideas that you can implement today and that will help you create great content: […]