Many businesses and marketers haven’t realised the full benefits of an online marketing plan. They may have a business plan in place which also includes a traditional marketing plan, but they will not have an online marketing plan to help them make their online strategies effective. Planning has many benefits and especially in an online […]

For most businesses, a detailed and lengthy online marketing plan is not necessary, especially micro and small businesses that target smaller market segments. A 2 page basic plan will suffice and will help to include all the factors that are important to achieving online marketing goals. In most cases, the online marketing plan will be […]

If you are looking to increase your return on investment (ROI) by launching online campaigns that are tailored to your business, then you need to create an internet marketing plan. Your plan covers all the strategies, tools and campaigns that you need to launch to achieve your goals and boost your ROI. So here are […]

Whatever your business or industry sector, you need an online marketing plan to promote your products or services, inform and educate potential customers, position your business and connect with your website visitors. An online marketing plan format is the structure that your plan takes and this should be customised to your needs and should help […]

A digital marketing plan structure is unique to your business and includes the features that are most important to meeting the needs of your customers and achieving your business goals. It should include all tools and channels you need to use to make you effective and see big returns for your business I’ve listed here […]

The digital marketing plan outline will differ from business to business and from industry to industry due to the different nature of products and services and the markets that are being targeted. For example, if you are an online retailer of men’s and women’s clothing, your strategy will differ markedly from a B2B site. You […]

Have you run out of ideas to promote your business and need an online strategic marketing plan to help you boost sales and improve ROI? Your business could benefit from a plan that describes: • who you want to target • who your competitors are • what your online marketing objectives are: • how you […]

The digital marketing planning process is an important process that guides your online activities as you promote your business and manage its strategy. So if you are an online start-up with an app or website to promote or are an established business with an online presence that you need to take to the next level, […]

Are you struggling to create a marketing plan for your organisation that will help you achieve your goals and mission on the web? You are not alone! Thousands of businesses have plans to launch online marketing campaigns and bring in more sales or leads, but they don’t know where to start. This is why you […]

Any online marketing campaign you implement should have your customers at the heart of all the activities you do. That means every tactic, activity and money you spend should be towards meeting their needs. However, it should be profitable for your business too or you will fail to meet your goals. You should also have […]