Google Shopping Audit: 6 Tips to Assess Your Campaigns
A Google Shopping audit will help you to optimise your campaigns and achieve better results. So, you’ll thoroughly assess your campaign structure, product feeds, performance
When you’re running an ecommerce business, you need an effective way of reaching your target audience. This is where Google shopping ads can prove to be indispensable. Product listing ads are a top campaign type in Google Ads. They enable you to easily target people who are searching for the products you sell. Not only can you target people on Google, you can also reach those using Google’s partner sites too.
Product listing ads can be far more effective than text ads. They appeal to prospective customers in the later stage of the purchasing funnel. Since Google shopping ads show not only an image but also a description, title, and price, they are eye-catching. Also, they’re only shown to people who’ve already shown an interest in the products you sell. Therefore, product listing ads attract qualified customers.
Yet, while Google shopping ads are an extremely helpful tool for ecommerce business owners, they’re not always easy to use. It’s important to get the basics right when creating your ads. That’s where I can assist you with my consultancy and coaching services.
For many years I have been working as a PPC and Google Ads expert and Google Partner. I have all the experience and knowledge you need to hone your shopping ads campaign. I can offer you coaching online or in-person, with either group or 1:1 training available.
I can also offer you a full consultancy service. Alternatively, let me set up and run your campaign on your behalf for the simplest and most convenient option.
A Google Shopping audit will help you to optimise your campaigns and achieve better results. So, you’ll thoroughly assess your campaign structure, product feeds, performance
Hiring a Google Shopping consultant is one of the best investments you can make for your business as you run Google Ads campaigns. And the
Setting up your first Google Shopping campaign may be overwhelming because of the many steps involved in the process. But by following the step-by-step instructions
Google shopping management is a service provided by agencies and freelancers to advertisers that are looking to set up and run product listing ads (PLA)
When you’ve launched your Shopping campaign and are now getting traffic, naturally you’ll want to know when you’re likely to see positive results from it.
To advertise with Google Shopping ads, you’ll first need to create a Google Merchant Centre account and a Google Ads account. These are the two
Knowing where your Google Shopping ads show is an important part of setting up effective campaigns. This gives you insight into the amount of traffic
If you’re still considering whether Google Shopping ads are right for your business or not, consider some of these pros and cons: Pros: 1. Shopping
Shopping Ads look very different from other ad types in Google Ads. You will likely have seen them when you’ve searched for a product on
Shopping Ads are part of Google’s advertising platform, that ecommerce sites and online retailers use to promote their products online. They are also known as
My monthly charges depend on a number of factors such as the amount you spend, how many campaigns you require, whether you require monthly management or not and for how long. So it differs from client to client and is tailored to your budget and requirements. My Google Ads services are affordable and are based on the value you will get from the work I do. Contact me for a quote and proposal and to discuss my Process.
I have a simple process for working with my clients, and you can find out more on my Process page.
It takes about 2-3 working days to set up a new campaign, whether that is Search, Display, Remarketing or Video. However, Shopping campaigns take longer to set up because there are different tools and features to set up. Also, Shopping ads take longer in the initial review when you first set up a feed in Google Merchant Centre. That usually takes up to 3 working days, and in total you can expect the whole set up of a Shopping campaign to take between 7-10 working days.
I’ve worked with a wide range of clients in many industries and clients. So it’s very likely that I’ve worked with clients in your industry and you can see the industries I’ve worked in on the homepage. These include clients in automotive, retail, e-commerce, legal and many others in the B2B and B2C sectors.
Yes I’m a Google partner and I’ve achieved the highest partner status, Google Premier partnership. This is awarded to Google Ads experts that have demonstrated a high performance in optimisation and spend and certifications in the specialisations Search, Display, Video, Apps and Shopping. Check out my Google Premier partner status.
Yes I would be happy to. First, I will need more info from you and if you fill out the Google Ads brief I’ll carry out some research and create a proposal and quote for your business.
If you like the idea of getting your business noticed by more people and increasing traffic to your site, then get in touch with me today. I will work with you to create the best Google Ads solution so that you can focus on wowing your new clients as they start to book appointments. When you combine the power of Google Ads with your business, you are sure to thrive – call today and let’s get started.