• 4 Misconceptions Your Boss Has About Google Ads Advertising

    Naturally, your boss will be skeptical about Google Ads. He will have many questions about this platform that he has heard a lot about, but never fully understood how it works. So, it’s your job to help her understand how it can benefit the business and achieve its online advertising goals. One myth about Google […]
    January 6, 2019
    By: Mike
    Comments: 0
  • What Is PPC Advertising?

    PPC, also known as Pay Per Click is an advertising model were an advertiser pays a search engine a fee when their ad is clicked. So, it’s a way to buy highly targeted visitors to your website who have been searching for your products or services. PPC has been around for over 18 years and […]
    December 23, 2018
    By: Mike
    Comments: 0
  • 12 Stats About Google Ads To Make You Look Smart Around The Water Cooler

      The following stats are provided by Google and highlight some key trends taking place in the search industry. These stats are sure to make you look smart with your colleagues Here goes:   15% of daily searches are completely new or haven’t been seen in over 6 months (Google) That’s one of the most […]
    November 4, 2018
    By: Mike
    Comments: 0
  • 8 Reasons Why You Shouldn’t Ignore PPC Advertising

      Many people shy away from PPC advertising because they see it is as too expensive. The reality is PPC is the most effective advertising channel today and for that reason is the most affordable.   In fact, PPC is now the number one channel for top brands around the world and no business should […]
    November 4, 2018
    By: Mike
    Comments: 0
  • 15 Undeniable Reasons To Love PPC Paid Advertising

    There are many things in marketing I’m passion about, but PPC Paid advertising is one that I truly love. It’s something I think about and do all day for both myself and my clients accounts.   My love for Paid advertising is one of the reasons I setup this website. My hope is that you’ll […]
    October 28, 2018
    By: Mike
    Comments: 0
  • 17 Common PPC Management Mistakes

      There are PPC management mistakes that are common amongst advertisers. Especially those new to the world of pay per click advertising.   As a PPC Expert that has managed thousands of campaigns over the past 12 years, I see the same mistakes time and again. And surprisingly many of these mistakes are made by […]
    October 21, 2018
    By: Mike
    Comments: 0
  • 16 Questions To Ask About PPC Advertising Before Signing Up

      Have questions about PPC advertising? I’ve put together 16 of some of the most pressing questions that people ask before setting up PPC advertising campaigns.   Whether it’s for Google AdWords, Bing Ads, Facebook Ads or any other similar platform, you should be clear about the platform and how it works and how it […]
    October 14, 2018
    By: Mike
    Comments: 0
  • 4 Tips For Campaign Management in Google AdWords

      Managing campaigns in Google Ads has many challenges. There are many factors to consider and hundreds of features to control. And this can take a lot of time to manage and monitor if you’re new to AdWords.   However, there are some key things you can do to ensure you run successful campaigns. And […]
    September 30, 2018
    By: Mike
    Comments: 0
  • How To Do AdWords Campaign Management

    AdWords campaign management is an important part of running successful campaigns. As an advertiser on Google Ads, achieving a good return on investment is important. And that can only happen if you’re actively managing your campaigns.   It’s not enough that you setup highly targeted ads. Because of changes with searches, competitors, customers and technologies, […]
    August 19, 2018
    By: Mike
    Comments: 0
  • 4 Tips To Validate A Startup Idea With Google AdWords

      Whether it’s a product, service, solution or event, Google AdWords is the ideal platform to validate it. There are many reasons why and these include:   ⁃ There’s significantly more traffic on Google and partner sites to reach a wide audience than with competitors ⁃ Target people who are searching for something similar and […]
    May 2, 2018
    By: Mike
    Comments: 0
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