Google Ads advertising is so synonymous with keywords, it’s often difficult to think of one without the other. In fact, Google started as a keyword advertising platform and has been so for many years. So, the thought of running Google…
Google Ads is phasing our expanded text ads and from June 2022 you will no longer be able to create or edit them. So, it's important to start updating them now to improve the performance of your campaigns. Advertisers that…
Effective Pay Per Click (PPC) campaign management begins with setting up an exceptional PPC campaign in Google Ads. With thorough keyword, competitor and market research, you are able to set up effective ads that drive targeted visitors that lead to…
The idea behind smart campaigns is to give advertisers as much performance as possible for very little effort. In fact, this campaign type is so quick to setup that you can be up and running in just 15 minutes…
4 Misconceptions Your Boss Has About Google Ads Advertising Naturally, your boss will be skeptical about Google Ads. He will have many questions about this platform that he has heard a lot about, but never fully understood how it works.…
PPC, also known as Pay Per Click is an advertising model were an advertiser pays a search engine a fee when their ad is clicked. So, it’s a way to buy highly targeted visitors to your website who have been…
The following stats are provided by Google and highlight some key trends taking place in the search industry. These stats are sure to make you look smart with your colleagues Here goes: 15% of daily searches are completely…
Many people shy away from PPC advertising because they see it is as too expensive. The reality is PPC is the most effective advertising channel today and for that reason is the most affordable. In fact, PPC is…
There are many things in marketing I’m passion about, but PPC Paid advertising is one that I truly love. It’s something I think about and do all day for both myself and my clients accounts. My love for Paid…
There are PPC management mistakes that are common amongst advertisers. Especially those new to the world of pay per click advertising. As a PPC Expert that has managed thousands of campaigns over the past 12 years, I see…
