• 4 Tips To Validate A Startup Idea With Google AdWords

      Whether it’s a product, service, solution or event, Google AdWords is the ideal platform to validate it. There are many reasons why and these include:   ⁃ There’s significantly more traffic on Google and partner sites to reach a wide audience than with competitors ⁃ Target people who are searching for something similar and […]
    May 2, 2018
    By: Mike
    Comments: 0
  • What Is A Basic Checklist To Optimise PPC Campaigns?

    Your Pay Per Click campaigns require regular updates to improve their performance. That could be on a daily, weekly or monthly basis or whenever updates or changes are required.   Knowing what changes to make can be difficult. Many AdWords managers struggle with where to begin. And that’s understandable considering the many features available in […]
    May 2, 2018
    By: Mike
    Comments: 0
  • What Are The Rules For Creating A Google AdWords Campaign?

    There are no specific rules for creating an AdWords campaign and the process can be approached in different ways. However, there are basic tasks that anyone looking to setup an effective campaign should follow.   AdWords has a number of campaigns types. Whether you have a website, landing page, App or video that you’d like […]
    May 2, 2018
    By: Mike
    Comments: 0
  • Should I Stop Using Google AdWords?

    Many businesses contemplate stopping their Adwords campaigns because they are seeing little or no results. They’ve been running ads for weeks or even months with the hope that somehow things will turnaround, but to no avail.   And they hold out a little longer with the promise that with a little more optimisation, ROI will […]
    April 25, 2018
    By: Mike
    Comments: 0
  • Does Google AdWords Really Work?

    Thousands of businesses each year are turning to AdWords to increase sales and leads. That includes small one-band operations to large corporates with varying goals and strategies.   However, this increased interest in AdWords has seen competition levels reach astronomical levels.   Average Cost Per Click (CPC) rates have shot through the roof and the […]
    April 11, 2018
    By: Mike
    Comments: 0
  • How Does Google AdWords Actually Work?

    Google AdWords is an advertising platform that works primarily on a Pay Per Click (PPC) model. That basically means Google charges it’s advertisers a fee for every searcher that clicks through – and that fee is determined by their position in the search results among other things.   This is the primary model in Adwords, […]
    April 4, 2018
    By: Mike
    Comments: 0
  • Google AdWords Lead Generation – 5 Tips to Increase Leads for Your Business

    For service industries including local services such as tradesmen, electricians, plumbers, accountants, solicitors etc, having an effective Adwords lead generation strategy is essential.   However, the level of competition has shot through the roof and it’s more important than ever to take a unique approach to Adwords advertising.   Here are 5 proven tips to […]
    March 14, 2018
    By: Mike
    Comments: 0
  • Adwords PPC Competitors – How to Beat the Competition

    Your Adwords strategy is incomplete if it has no plan on how to challenge competitors with differentiated Ads, effective landing pages, a unique bid strategy and targeted keywords.   The AdWords PPC landscape has changed dramatically over the past decade with the biggest change being more competitors using PPC advertising as their core channel to […]
    March 7, 2018
    By: Mike
    Comments: 0
  • 30 Reasons Why Your Google AdWords Advertising is Failing

    Is Adwords working for your business? If not, then it’s likely you are making one or more common mistakes that can be easily fixed. As a Google Adwords expert, I’ve seen many errors that lead to high advertising costs, low return on investment and total failure of accounts that lead to frustration. I’ve listed here […]
    January 24, 2016
    By: Mike
    Comments: 0
  • 7 Benefits of Brand Bidding in Google Adwords

    You will want to bid on your brand name if your site is new and has not achieved high rankings yet for your name. And that may be the case also if competitors are bidding on it and you have little power to stop them. Brand name bidding includes bidding on the exact name, close […]
    December 3, 2015
    By: Mike
    Comments: 0