• 12 Stats About Google Ads To Make You Look Smart Around The Water Cooler

      The following stats are provided by Google and highlight some key trends taking place in the search industry. These stats are sure to make you look smart with your colleagues Here goes:   15% of daily searches are completely new or haven’t been seen in over 6 months (Google) That’s one of the most […]
    November 4, 2018
    By: Mike
    Comments: 0
  • 8 Reasons Why You Shouldn’t Ignore PPC Advertising

      Many people shy away from PPC advertising because they see it is as too expensive. The reality is PPC is the most effective advertising channel today and for that reason is the most affordable.   In fact, PPC is now the number one channel for top brands around the world and no business should […]
    November 4, 2018
    By: Mike
    Comments: 0
  • 15 Undeniable Reasons To Love PPC Paid Advertising

    There are many things in marketing I’m passion about, but PPC Paid advertising is one that I truly love. It’s something I think about and do all day for both myself and my clients accounts.   My love for Paid advertising is one of the reasons I setup this website. My hope is that you’ll […]
    October 28, 2018
    By: Mike
    Comments: 0
  • 17 Common PPC Management Mistakes

      There are PPC management mistakes that are common amongst advertisers. Especially those new to the world of pay per click advertising.   As a PPC Expert that has managed thousands of campaigns over the past 12 years, I see the same mistakes time and again. And surprisingly many of these mistakes are made by […]
    October 21, 2018
    By: Mike
    Comments: 0
  • 16 Questions To Ask About PPC Advertising Before Signing Up

      Have questions about PPC advertising? I’ve put together 16 of some of the most pressing questions that people ask before setting up PPC advertising campaigns.   Whether it’s for Google AdWords, Bing Ads, Facebook Ads or any other similar platform, you should be clear about the platform and how it works and how it […]
    October 14, 2018
    By: Mike
    Comments: 0
  • 4 Tips For Campaign Management in Google AdWords

      Managing campaigns in Google Ads has many challenges. There are many factors to consider and hundreds of features to control. And this can take a lot of time to manage and monitor if you’re new to AdWords.   However, there are some key things you can do to ensure you run successful campaigns. And […]
    September 30, 2018
    By: Mike
    Comments: 0
  • How To Do AdWords Campaign Management

    AdWords campaign management is an important part of running successful campaigns. As an advertiser on Google Ads, achieving a good return on investment is important. And that can only happen if you’re actively managing your campaigns.   It’s not enough that you setup highly targeted ads. Because of changes with searches, competitors, customers and technologies, […]
    August 19, 2018
    By: Mike
    Comments: 0
  • 4 Tips To Validate A Startup Idea With Google AdWords

      Whether it’s a product, service, solution or event, Google AdWords is the ideal platform to validate it. There are many reasons why and these include:   ⁃ There’s significantly more traffic on Google and partner sites to reach a wide audience than with competitors ⁃ Target people who are searching for something similar and […]
    May 2, 2018
    By: Mike
    Comments: 0
  • What Is A Basic Checklist To Optimise PPC Campaigns?

    Your Pay Per Click campaigns require regular updates to improve their performance. That could be on a daily, weekly or monthly basis or whenever updates or changes are required.   Knowing what changes to make can be difficult. Many AdWords managers struggle with where to begin. And that’s understandable considering the many features available in […]
    May 2, 2018
    By: Mike
    Comments: 0
  • What Are The Rules For Creating A Google AdWords Campaign?

    There are no specific rules for creating an AdWords campaign and the process can be approached in different ways. However, there are basic tasks that anyone looking to setup an effective campaign should follow.   AdWords has a number of campaigns types. Whether you have a website, landing page, App or video that you’d like […]
    May 2, 2018
    By: Mike
    Comments: 0
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Mike Ncube, 10 Shepperds Green,
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Mike Ncube