Managing campaigns in Google Ads has many challenges. There are many factors to consider and hundreds of features to control. And this can take a lot of time to manage and monitor if you’re new to AdWords. However,…
AdWords campaign management is an important part of running successful campaigns. As an advertiser on Google Ads, achieving a good return on investment is important. And that can only happen if you’re actively managing your campaigns. It’s not enough…
Whether it’s a product, service, solution or event, Google AdWords is the ideal platform to validate it. There are many reasons why and these include: ⁃ There’s significantly more traffic on Google and partner sites to reach a…
Your Pay Per Click campaigns require regular updates to improve their performance. That could be on a daily, weekly or monthly basis or whenever updates or changes are required. Knowing what changes to make can be difficult. Many AdWords…
There are no specific rules for creating an AdWords campaign and the process can be approached in different ways. However, there are basic tasks that anyone looking to setup an effective campaign should follow. AdWords has a number of…
Many businesses contemplate stopping their Adwords campaigns because they are seeing little or no results. They’ve been running ads for weeks or even months with the hope that somehow things will turnaround, but to no avail. And they hold…
Thousands of businesses each year are turning to AdWords to increase sales and leads. That includes small one-band operations to large corporates with varying goals and strategies. However, this increased interest in AdWords has seen competition levels reach astronomical…
Google AdWords is an advertising platform that works primarily on a Pay Per Click (PPC) model. That basically means Google charges it’s advertisers a fee for every searcher that clicks through - and that fee is determined by their position…
For service industries including local services such as tradesmen, electricians, plumbers, accountants, solicitors etc, having an effective Adwords lead generation strategy is essential. However, the level of competition has shot through the roof and it’s more important than ever…
Your Adwords strategy is incomplete if it has no plan on how to challenge competitors with differentiated Ads, effective landing pages, a unique bid strategy and targeted keywords. The AdWords PPC landscape has changed dramatically over the past decade…
