• How Important Is Quality Score?

    Quality Score is a diagnostic tool that reveals the health of your ads and landing pages. It’s reported for every keyword in your account that has had sufficient impressions and clicks.   So, any keyword that has not run or has had few impressions and clicks won’t have a Quality Score. Instead, it will be […]
    May 27, 2018
    By: Mike
    Comments: 0
  • What’s A Good Keyword Quality Score?

      Quality Score (QS) is a diagnostic tool that reveals the quality of your Ads. It’s reported for each keyword in Google AdWords and is an estimate of the quality of your ads and the landing pages triggered by them.   A good quality score is good for everyone: users, advertisers and Google too. By […]
    May 27, 2018
    By: Mike
    Comments: 0
  • How To Check Keyword Quality Score In AdWords

      Checking keyword quality scores in AdWords is easy. You have two places to check them and they’re both in the keyword data table. You can view them here for each keyword or you can customise the data report to view them all at once.     So, here’s how you can check your Quality […]
    May 27, 2018
    By: Mike
    Comments: 0
  • How To Improve Low Quality Score Keywords

      Quality Score is the metric we all love to fix – and with good reason. It reveals the health campaigns and keywords and shows what needs fixing easily. A low quality score is anything below 6/10.   However, AdWords Quality Score is misunderstood. Many advertisers don’t understand the role it plays in the account […]
    May 20, 2018
    By: Mike
    Comments: 0
  • 5 Tips To Improve Keyword Quality Scores

    Anyone who’s managed AdWords campaigns knows that improving Quality Score can be a challenge. There’re many factors that go into its calculation and they can each take a while to improve.   If you have scores as low as 1/10 or 2/10 and are looking to increase them to 10/10, you’ll have to make some […]
    May 20, 2018
    By: Mike
    Comments: 0
  • How to Get 10/10 Quality Scores

      Quality Score (QS) is a metric that reveals the health of your keywords. It’s assigned to every keyword that has had significant traffic volumes – usually hundreds of impressions and clicks.   Having keywords with 10/10 quality scores is a sign of a well managed campaign. This shows that Ads are targeted to people’s […]
    May 13, 2018
    By: Mike
    Comments: 0
  • Will Paused Keywords Affect Quality Scores?

    The answer to that is NO. Each keyword has its own QS and this is calculated when the Ad is eligible to run.   There’s a misconception that there is an account, campaign and ad group have quality scores. That’s incorrect. Quality score (QS) is a keyword metric which shows how they’re performing for:   […]
    April 25, 2018
    By: Mike
    Comments: 0
  • How to Improve your Quality Scores in Google AdWords

      Quality Score is one of the most tracked AdWords metrics for good reason. It’s a quick health check of your account and will quickly inform you if there is a problem.   Think of your quality scores like the dashboard in your car. It’s there to alert you if there is a problem with […]
    April 4, 2018
    By: Mike
    Comments: 0
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