• How To Improve Low Quality Score Keywords

      Quality Score is the metric we all love to fix – and with good reason. It reveals the health campaigns and keywords and shows what needs fixing easily. A low quality score is anything below 6/10.   However, AdWords Quality Score is misunderstood. Many advertisers don’t understand the role it plays in the account […]
    May 20, 2018
    By: Mike
    Comments: 0
  • 5 Tips To Improve Keyword Quality Scores

    Anyone who’s managed AdWords campaigns knows that improving Quality Score can be a challenge. There’re many factors that go into its calculation and they can each take a while to improve.   If you have scores as low as 1/10 or 2/10 and are looking to increase them to 10/10, you’ll have to make some […]
    May 20, 2018
    By: Mike
    Comments: 0
  • How to Get 10/10 Quality Scores

      Quality Score (QS) is a metric that reveals the health of your keywords. It’s assigned to every keyword that has had significant traffic volumes – usually hundreds of impressions and clicks.   Having keywords with 10/10 quality scores is a sign of a well managed campaign. This shows that Ads are targeted to people’s […]
    May 13, 2018
    By: Mike
    Comments: 0
  • Will Paused Keywords Affect Quality Scores?

    The answer to that is NO. Each keyword has its own QS and this is calculated when the Ad is eligible to run.   There’s a misconception that there is an account, campaign and ad group have quality scores. That’s incorrect. Quality score (QS) is a keyword metric which shows how they’re performing for:   […]
    April 25, 2018
    By: Mike
    Comments: 0
  • How to Improve your Quality Scores in Google AdWords

      Quality Score is one of the most tracked AdWords metrics for good reason. It’s a quick health check of your account and will quickly inform you if there is a problem.   Think of your quality scores like the dashboard in your car. It’s there to alert you if there is a problem with […]
    April 4, 2018
    By: Mike
    Comments: 0