How Google Ads Retargeting Works
Google Ads retargeting, also known as Remarketing, is a campaign type in your Google Ads account that allows you to target people that have been on your website or app before. There are a few things you need to do…
Digital Marketing Consultant: What Does A Digital Marketer Do?
A digital marketing consultant is a marketer that develops and manages campaigns for businesses and organisations that want to advertise online. There are many responsibilities this involves and channels to manage. If you’re looking to hire a digital marketing…
What Makes A Great Google Text Ad?
There are millions of ads on Google that under-perform. That’s because most advertisers don’t put in time and effort to create truly exceptional text ads. This can be an advantage to you of course. You have less to worry from…
5 Factors That Affect AdWords Click Through Rate
Click Through Rate (CTR) is a measure of how effective your Ads and keywords are at getting users to click through. It’s calculated by dividing clicks by impressions: A high AdWords CTR is always desirable. You should take action to…
8 Things About PPC
So, the powers that be want to know if PPC is the right solution for their business. Your boss will have many questions about Pay Per Click (PPC) advertising. So, as a marketer or assistant, it’s important to understand how…
