Free Sample Marketing Strategy For Your Online Business

August 14, 2015
By: Mike
Comments: 0

Are you looking for a sample marketing strategy to guide you as you create an online strategy for your business? Download my free sample here New Product Launch Strategy Example

It’s for a new product launch and shows how this brand has plans to target the market segments that are important to its success and the objectives that it needs to achieve.
Some of the things covered in the sample marketing strategy are:

Marketing Objectives

Listed here are the main objectives that the business wants to achieve in the short term. The digital marketing objectives are based on research that is conducted on the target market, competitors and industry and they specific and relevant to the mission and goals of the business.

Target Segments

Here I list the market segments that the business wants to target to achieve its objectives. It’s important to ensure that the business has sufficient resources to target these segments and meet their needs or wants, or else they will look to the competition.

Online Promotion Tools

This is the bulk of the online marketing strategy and it describes all the online tools and channels that are important to the business achieving its objectives. Some channels include search engine marketing, social media, affiliate marketing, email marketing, online PR and so on. Some tools to use include Google Adwords, twitter, Bing Ads and many others.

Summary

Download more digital marketing strategy examples here to plan your online strategy and increase the performance of your business. Contact me to discuss your requirements if you need help creating your marketing strategy.

The following two tabs change content below.

Mike

Google AdWords Expert
I'm a Certified Google Adwords Expert and Marketing Author and in this blog I share my latest tips and secrets on how to promote your business successfully on the web and increase customer loyalty, retention and advocacy on Google Adwords. Mike Ncube

Related Blog Posts

  • Link Building and SEO: What You Need to Know

    Link building has a bit of an ugly past. Though it was created as a way to sort out the useful and relevant content from the less effective content, some people took this as an opportunity to cheat the system to increase their search engine rankings.   However, this does not mean that link building […]
    August 14, 2015
    By: Mike
    Comments: 0
  • How to get over 400k Twitter impressions per month

    More twitter impressions has many benefits including more link clicks to your website, greater engagement and hopefully more sales for your business. So, how easy is it to get over 400k impressions per month? It’s actually a lot easier than you think. In fact, I was able to get to 400k followers per month from […]
    August 14, 2015
    By: Mike
    Comments: 0
  • 7 Tips On Picking The Right Website URLs

    URL stands for Uniform Resource Locator and is what is basically known as a website address. For SEO purposes, it’s important to have the best URLs to achieve high organic rankings. Search engines place a lot of weight on keywords in URLs. There are also many other factors that help you pick the right URLs […]
    August 14, 2015
    By: Mike
    Comments: 0
  • Auditing Your Website To Identify SEO Problems

    Here are some factors to consider as you audit your website to identify search engine optimisation (SEO) problems: Usability Usability is an important factor to improving sales, conversions and other actions on your website. It doesn’t have a direct effect on SEO but in the long term interactions with your site will determine the bounce […]
    August 14, 2015
    By: Mike
    Comments: 0
  • Top 7 Most Important Attributes of Website Performance

    A survey carried out by The Harris Poll in 2015 with 2044 adults aged 18 or over reveals the leading attributes of website performance. The results are listed below and they show that an easy to navigate website is the number one attribute of a high performance website. So, here is the result of the […]
    August 14, 2015
    By: Mike
    Comments: 0