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Free Sample Marketing Strategy For Your Online Business

Are you looking for a sample marketing strategy to guide you as you create an online strategy for your business? Download my free sample here New Product Launch Strategy Example

It’s for a new product launch and shows how this brand has plans to target the market segments that are important to its success and the objectives that it needs to achieve.
Some of the things covered in the sample marketing strategy are:

Marketing Objectives

Listed here are the main objectives that the business wants to achieve in the short term. The digital marketing objectives are based on research that is conducted on the target market, competitors and industry and they specific and relevant to the mission and goals of the business.

Target Segments

Here I list the market segments that the business wants to target to achieve its objectives. It’s important to ensure that the business has sufficient resources to target these segments and meet their needs or wants, or else they will look to the competition.

Online Promotion Tools

This is the bulk of the online marketing strategy and it describes all the online tools and channels that are important to the business achieving its objectives. Some channels include search engine marketing, social media, affiliate marketing, email marketing, online PR and so on. Some tools to use include Google Adwords, twitter, Bing Ads and many others.


Download more digital marketing strategy examples here to plan your online strategy and increase the performance of your business. Contact me to discuss your requirements if you need help creating your marketing strategy.

I'm a Certified Google Ads Expert and Marketing Author and in this blog I share my latest tips and secrets on how to promote your business successfully on the web and increase customer loyalty, retention and advocacy on Google Ads.

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