Google Ads Certification: Why and How To Get Certified

Google Ads certification is possible through the resources that Google provides to marketers and advertisers that are looking to get certified.

This is an industry standard that many digital marketers around the world have found to he valuable to their strategy.

And getting Google Ads certification, as many have discovered, is not hard and can be achieved within a few months of getting started.

What is Google Ads certification?

According to Google, Google Ads certification is “professional accreditation that Google offers to individuals who demonstrate proficiency in basic and advanced aspects of Google Ads. A Google Ads certification allows you to demonstrate that Google recognises you as an expert in online advertising.”

Google Ads certification is free. So, you won’t pay any fees or charges when you sign up for the programme and to learn and then take the exam. And any provider that offers to get you certification for a fee will often be a scam, and should be avoided.

All you need to get started is a Google account and you can sign up for free. If you use other Google products like Gmail, you’ll already have a Google account and you can use that to sign up at https://skillshop.withgoogle.com/ for free.

Is Google Ads certification worth it?

That depends on what you want to achieve. There are many businesses, agencies and individuals that have seen the benefits of being Google Ads certified, with very few drawbacks.

In fact, it’s now common for potential clients to ask if you’re Google certified or have partner status. However, this is not always necessary and there are many great marketers and advertisers who don’t have or need Google Ads certification.

Below I’ve listed some reasons why you should get Google Ads certified.

Why get certified:

Demonstrate your skills

Your potential clients will want to know what experience you have with Google Ads. And one effective way to demonstrate that is with your Google Ads certification.

This highlights to prospects the rigorous Google exams that you’ve taken and passed online.

Achieve Google partner status

To achieve Google partner status, you’ll first have to be certified. So, taking and pass the exams as mentioned above, will be important.

There are many benefits to being a partner. This includes getting free voucher codes to  assign to your accounts or to new client accounts. And that makes it easier to promote your advertising services to new clients that are not yet decided if they should sign up.

Shows your commitment to marketing excellence

Getting certified demonstrates to potential clients that you’re an expert in Google Ads and are committed to achieving marketing excellence.

Very few marketers have achieved this certification, so it will help you out in interviews or with potential clients.

Get advertising vouchers

As mentioned above, being a Google partner comes with perks from Google, like vouchers that can be automatically assigned to your customers.

But first you’ll need to be certified to achieve that status.

How to get certified:

There really is only one way to get Google Ads certification. And that’s through the Google Skillshop platform. It’s a free resource for marketers that want to get Google Ads certification and demonstrate the skills that they’ve developed.

Sign up at https://skillshop.withgoogle.com/.

Conclusion

So, that’s Google Ads certification and with the courses available in the Skillshop platform, you’ll be good to go.

I’m a certified Google Ads specialist and PPC expert and I’d be happy to discuss your campaigns and demonstrate how I can help improve them. Get in touch with me today.