Google Ads for Flight School: How to Setup An Effective Campaign

Google Ads is one of the best ways for a flight school to promote its flight lessons and other solutions. That’s because it allows you to target people at the precise moment they are searching for a flight school on mobile, desktop and tablet devices.

It’s also an affordable way because it gives you complete control over how much you spend and you can turn ads on and off as you like.

However, to make your advertising successful, you need to start strongly. And that requires setting up a great Google Ads campaign that will help you to reach the right people and not waste any budget.

Check out the points below that reveal how you can do this effectively.

 

Campaign objective

As a flight school, there are a number of objectives that you can choose from, to advertise your business. Two primary ones that would be relevant to you are Leads and Sales, and your choice will depend on what you’re trying to achieve.

You also have objectives like Website traffic and also picking one without a goal’s guidance. However, the Leads objective is likely to be the most relevant as it allows you to focus on driving leads and enquiries to your flight school through calls and website form submissions.

You can change this later if you want but that’s unlikely to be necessary.

 

Campaign type

Based on a Leads objective, you should pick one of the most suitable campaign types that will help you to reach people who are looking for a flight school. The obvious choice for this is a Search campaign, which will allow you to pick keywords to target.

 

With this you’re able to do keyword research to find keywords to bid on. And then you’ll create ad groups and write text ads to match the keywords you’ve chosen.

 

Budget

Next, you’ll need to set a budget, which is the maximum limit you’d want to spend in your campaign. This is the daily maximum and you can adjust it as often as you like, as you run and manage your campaign.

Many flight schools start with small budgets like £500 or $700 the first few months and then they increase as performance improves. This is a relatively competitive sector, so having the right budget as you continue to advertise is important.

 

Bidding

You will choose a bid strategy that will determine how much you pay when people click through to your website. There are two bid strategy types in Google Ads, and they are Automated and Manual bidding and you’ll be able to see these after you have created your campaign.

But when you are starting you’ll pick the goal you want to achieve first, like getting clicks, conversions, conversion value or impressions. Clicks is the best one to start with, because the system will bid accordingly to try to get you as many clicks as possible for your budget.

 

Keywords

As part of your ad group set up, you’ll need to do some keyword research. This will help you to identify the best keywords to add to your campaign. And when you do so effectively, you’ll be able to target searches that are relevant for your products, services or business.

The Keyword Planner tool as seen above is what you’ll need. You can carry out this research before you start the campaign process using this tool or you can use the research tool in your ad group. It will also give you a good list of targeted keywords. But if you want to go into more depth and do some forecasting, then the Keyword Planner tool in Tools & Settings is better.

 

Text ads

Writing good text ads in Google Ads for your flight school is a must. It will ensure that you achieve high click through rates (CTRs) and the best conversion rates.

And with Responsive Search ads, that is a lot easier than ever. As you create your ad you’ll be able to see a rating that shows how well the ad is set to perform in the search auction results.

So, it’s important to get excellent ad strength by adding your primary keywords in the headlines, a good call action, the best benefits and so on.

 

Ad schedule

The Ad schedule feature helps you to determine when people see ads for your flight school. The default setting when you set up your Google Ads campaign is that your ads will appear on all days and hours.

This is the best setting for most advertisers, because it helps you to test all times and see which ones work best for you. It’s also important to know that people search at all times and on all kinds of devices, so it’s important to be visible as much as possible.

 

Get in Touch

Do you want help with setting up a Google Ads campaign for your flight school? I’m a certified Google Ads expert and PPC specialist with over 13 years experience in the industry. Contact me below to discuss your requirements.