Running Google Ads can be expensive for chiropractors, but less so when everything is setup…
Setting up and managing Google Ads for your hot tub company is one of the most effective ways to advertise your business. And if you’re already advertising it on Google, you’ll likely have seen the benefits of targeting people who are actually searching for hot tubs.
However, it’s important that you setup your campaign correctly to get the maximum benefit from it. Unfortunately, many advertisers don’t set up these ads the right way and waste a lot of money even if they are getting a decent return.
Follow these tips to create a Google Ads campaign for your hot tub business.
The first setting to update in your campaign is the objective. This determines the type of features that will be available for you to advertise your hot tub business in Google Ads.
Whether you want to get leads or sales or both, you can choose one of the objectives above. You can also go with the option not to set an objective, but that means you’ll have less support in the updates to the features and controls in your account.
For a hot tub company, one of the best campaign types to create in Google Ads is a Search campaign. This allows you to use keywords and text ads to reach people as they search on Google with search terms like ‘hot tubs near me’, ‘uk hot tubs’, ‘hot tub for sale’ and many others.
As you can see there are other campaign types like Shopping, Display and more. And they may help later especially when you want to target people on specific websites or target based on demographics and audiences in the Display network.
Over time you’ll build new campaigns to advertise the different hot tub products and services that you provide. For your first campaign, I would recommend a budget of at least £500 or $700 per month to get started and then increase it as performance improves.
The bidding feature determines how much you pay for each click and what positions you’ll get in the ad results. There are automated bid strategies in your campaign which place the bids for you automatically. So you don’t have to set your own bids manually.
And I suggest you start with Maximise Clicks because it’s an automated strategy that tries to get you as much traffic as possible for your budget. And if you want, you can also put a bid limit so that the system doesn’t bid higher.
Next, you’ll need to pick the keywords that you want to target. These keywords are what people will be using on Google to find your business. When you’re just starting or relaunching, it’s important to start simple and then continue to add keywords as time progresses.
That’s because you will want to control the actual searches that you get and prevent your ads from appearing for searches that are not relevant.
In the campaign and ad group you’re setting up, there is an option to do some keyword research in there and find some keywords to start with. And you can use your website page to search for keywords or add some product or service ideas and then search and add some relevant ones.
Also, you should consider the keyword match types that you use. Match types help to control the type of searches you get. And my recommendation is that you start with phrase and exact match keywords like this keyword example below:
“hot tub sale” – phrase match
[hot tub sale] – exact match
Now you’ll create your text ads. The ads are what people see on Google as they are searching for a hot tub company and yours will appear with others and people can then click through to your website.
The main features of an ad are headlines, descriptions and final URL. And the Responsive search Ads you’ll create provide up to 15 headlines and four description lines, so that’s a lot of space to describe your products or services. The system then creates the best ad combinations to show people who are searching.
Ad schedule is a feature that allows you to set when you’d like your ads to run. So you can choose the days and hours when your ads will run. The default setting as the image below shows is for the ads to run at all times, but you can narrow this down.
For your hot tub company my recommendation is to leave your ads to run on all days and hours. Then as you get traffic and leads or sales, you’ll be able to see the best performing times in the Segment reports.
Where your ads appear
Because you’ll be running a Search campaign to promote your hot tub business, the ads will appear on Google for people who are searching. You can also opt into the Search partners network and your ads will appear for people who are searching on other search engines that have partnered with Google. Some of these search engines are owned by Google, like YouTube.
Get in Touch
Need help setting up a Google Ads campaign for your hot tub company? I’m a Google Ads consultant and I’d be happy to help. Contact me below to discuss your requirements.