Running Google Ads can be expensive for chiropractors, but less so when everything is setup…
Running Google Ads campaigns for plant nurseries is now more popular than ever. Many nurseries are seeing the benefits of setting up Search and Shopping campaigns to drive traffic and customers to their websites.
So, it’s important that you reach your potential customers on Google with targeted ads which will lead to sales.
To get started with Google Ads advertising for your plant nursery, you’ll need to create an account at ads.google.com first. Then follow the guidelines below to create your first Search campaign when you’ve logged in.
For many plant nurseries, there are multiple objectives that could work well for their advertising campaigns. So, it’s common that multiple campaigns will have to be setup to promote the products on sale on the website or to get people to visit the plant nursery to make their purchases.
Select the Sales objective to get started. This option will provide you with campaign types and features that will help you to sell your plants online on your website or in your store.
For a plant nursery selling products online or in store, a Search campaign is the best campaign to start with. This helps you to target people that are searching for your products on Google and other search partners that are part of its search network.
Later you can also create a Remarketing campaign to retarget past visitors who did not purchase. By retargeting them, they are more likely to return and make a purchase on your website.
Setting a budget for a plant nursery can be a challenge especially if you want to run multiple campaigns later. However, if you’re just starting and launching your first Search campaign, you can start with a small budget and then increase it as performance improves.
I would recommend a budget of about £500 or $700 to start with. That will give you a decent amount of traffic, in impressions and clicks, to see what searches you’re getting. And you can then increase your budgets as performance improves to get even more clicks, customers and sales.
Picking a bid strategy is another challenge that new advertisers face. And that’s because there are at least seven types of bidding strategies to pick from, and it’s not always easy to pick the right one especially for plant nurseries that are creating new Google Ads campaigns.
The best option is to start with a simple automated bid strategy. Then as you get traffic and see how things are performing, you can test other bidding options until you get to the best one for your campaign.
A good bidding strategy to start with is Maximise Clicks. It will maximise the number of clicks that you’ll get for your budget. However, it’s ok to set a maximum bid limit and then adjust it as you see how things are working for you.
When setting up a PPC campaign for your plant nursery, one of the actions you’ll need to take is carrying out keyword research. Using the Keyword Planner tool in your Google Ads account will help you with this. You can find it in the Tools & Settings section.
Also, you can carry out your keyword research in your ad groups as you create them. There is an in-built research tool in each ad group. And like the Keyword Planner tool you can search for keyword ideas by using a landing page or some keywords. And then add any that are relevant for you in the ad group.
Your ads are what people see in the search results. These will appear alongside other ads from other plant nurseries that are running Google Ads campaigns. So, you’ll create some Responsive search ads.
With Responsive search ads you get 15 headlines and four description lines. So, try to use all of them if possible, because it gives the system a lot of data to create ad combinations that will work effectively for you in the search results.
Ad schedule or day parting is a feature that allows you to set the days and hours when you’d like your ads to run. The default setting runs ads at all times, but you can adjust this to your requirements.
For plant nurseries launching new Google Ads campaigns, I usually recommend targeting all times. That will help you to see which are the best days and hours in your Time segment reports and then you can adjust the schedule to advertise then only if you want to.
However, it’s important to know that some people search multiple times and they will not always be ready to purchase or contact you when they see your ad for the first time. But you should be available at all times to show your products and get them to come back to purchase.
Where your ads appear
Because you’ll be running a Search campaign, your ads will appear on Google under the sponsored or ads section.
As you create your campaign, you can also opt into the search partners network. Your ads will appear on other search engines that are part of this network and there are over 100 of them. Some of these are Google owned properties and they include YouTube and Gmail.