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Google Ads for Van Rental

Google Ads for Van Rental: How to Create an Effective Campaign

Google Ads PPC advertising for van rental companies is on the rise. Many are seeing the benefits of having an online presence that includes targeting customers with pay per click advertising (PPC) ads on Google to boost sales. And they can target people and businesses that are actively searching.

However, there are some challenges to Google Ads advertising for van rental businesses. And that’s with more competition also comes an increase in costs like the cost per click, as other van rentals target the same ad space.

But with the right strategy and a well-executed campaign, that should not be a problem for your business. In this post, I share tips on how to set up an effective Google Ads campaign for your van rental business.

 

1. Campaign Objective

A Google Ads objective for a van rental business will focus on driving quality leads and enquiries online. So, as part of the campaign set up, you’ll need to pick the objective that matches what you want to achieve. And this will be a ‘Leads’ objective which has been created for this purpose and is used by many similar businesses.

After selecting the objective, you’ll have an option to pick the goal types that you want to track, like form submissions. And you can set up any goals that are relevant for your business, so you can track important actions to see how your ads are performing.

 

2. Campaign Type

Next, you’ll get to pick the campaign type that will help you achieve your goals and objective. So, for a van rental company, a Search campaign is likely the most relevant because you can use it to target people who are searching for a van hire service on Google.

So, you will find keywords that relate to van hire and rental that you’ll bid on and drive visitors to your website. And as you continue to advertise, you’ll add more keywords to target more users.

 

3. Campaign Budget

You’ll also need to set a daily budget in your campaign. This is the maximum amount that you want to spend each day on your ads based on the goals and objective that you’ve set. And you can adjust this as often as you like and increase or decrease based on how you are assessing the performance of your campaign.

However, deciding what budget to start with can be a challenge. Should it be small or large? And what returns will you get from it? These are important questions that you’ll have about the budget and it’s important to have the right answer as you advertise.

A good Google Ads budget to start with for a van rental business is about £750 per month. This allows you to test the performance of your ads with a relatively small budget and then increase it as performance improves. But you can also do some keyword research to find out how competitive your keywords are and then set a budget based on that. We will discuss this below.

 

4. Bidding Strategy

The bid strategy determines where your ads are placed in the auction results and how much you pay per click. So, it’s important to select the best bid strategy and then review it regularly as you advertise.

There are two types of bid strategies: automated and manual bidding. So, you’ll be able to make your selection as you set up your campaign.

However, for a new campaign, it’s usually based to start with an automated bid strategy, because the system helps to set the best bids at auction time, to get you the best results for your objective and budget.

For a Google Ads campaign for a van rental business with a Leads objective, Maximise Conversions is one of the best bid strategies to start with, so you can drive as many conversions as possible for your budget.

 

5. Keyword Selection

As mentioned earlier, keyword research is important because it helps you to set the budget, which is an indication of the maximum amount you want to spend daily and monthly. This research also helps you find the right keywords to add to your campaign, and target people and businesses that are looking to hire vans.

Google Ads offers its free research tool called Keyword Planner. You’ll find this tool in your account under the Tools settings. And you can use it for several things like finding new keywords and forecasting to see how much you’re likely to spend each month and the results you’re likely to get.

There are many other tools to use like SemRush, but they aren’t free and can be expensive for new advertisers. But it’s worth checking them out and testing on the free trials they offer.

 

6. Text Ads

Next, you’ll create text ads that relate to the keywords you’ve chosen in the previous step. And these ads will be grouped in ad groups with keywords that they are tightly themed with.

It’s important to use as much of the text space that’s available in your text ads. So, each headline has a 30-character limit including spaces and each description has a 90-character limit with spaces and you should use as much of this as you can.

This allows the machine learning system to pick the best headline and description combinations at auction time.

 

7. Ad Scheduling

Ad Scheduling is a campaign feature that allows you to control the days and hours to run your ads. So, you can choose when people can see your ads on Google as they search. And that can be 24/7 or weekdays, evenings and so on. So, you have complete control over this.

For a van rental business, it’s a good idea to run the ads on all days and hours at the beginning and then check reports to see how the ads performed. And then you can adjust the schedule, so the ads run when you are likely to get better performance.

 

Conclusion

We’ve covered the main features to set up a good Google Ads campaign for a van rental business. So, if you’re looking to target van hire searches on Google, then these tips will help you to get started in the best way.

I’m a Google Ads freelancer and I’ve worked with many van hire businesses over the years. Contact me to find out how I can help.

    I'm a Certified Google Ads Expert and Marketing Author and in this blog I share my latest tips and secrets on how to promote your business successfully on the web and increase customer loyalty, retention and advocacy on Google Ads.

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