Running Google Ads can be expensive for chiropractors, but less so when everything is setup…
Google Ads is one of the best advertising channels for videographers. It allows you to target people in specific locations that are looking for your videography services. Whether you offer them to businesses, conferences, weddings and so on, you’ll find the tools highly effective.
Getting started is easy too and within a few hours you can be advertising and driving customers to your business. But first you’ll need to create a Google Ads account and then create a new campaign.
I’ve included below some tips that will help you with the setup of your new campaign in Google Ads.
For videographers looking to run ads in Google Ads, there are a few relevant objectives to pick from. However, the most relevant is to get leads, so the ‘Leads’ objective should be picked.
You can also choose the option to setup your campaign without a goal’s guidance, but that means you won’t get recommendations for features to update in your campaign.
Also, picking your objective means you get suggestions for the most relevant campaign types to use for your business.
The most relevant objective for videographers is Leads and that means a Search campaign is the most suitable to run. With a Search campaign you can target people who are searching for a videographer on Google and you’ll add keywords that are relevant for your business.
There are other campaign types you can try too like Performance Max, which will help you target a wider audience. However, with new campaigns, it’s best to be highly focused on maximising the budget and a Search campaign will help you to do that.
Next you should set your budget, which is the maximum amount you want to spend in your campaign daily.
Start with a small budget and then increase it as performance improves. Many videographers start with about £500 or $700 in the first month and as they run their ads they start to increase it as the months go by and as they see an improvement in their conversion rates.
Picking the right bid strategy is important for your business. Fortunately, the system helps you do this effectively when you’ve picked your objective and your campaign type.
Google Ads has two bid strategy types: automated and manual bidding. And, when you’re starting it’s a good idea to start with an automated strategy like Maximise Clicks which will try to get you as much click traffic as possible.
So, focusing on clicks at the beginning is important and then later you can change to a conversion-focused bid strategy to improve the quality and count of leads that you get.
As a videographer advertising in Google Ads, you have to pick the right keywords to reach your customers effectively. So, that requires you carry out some keyword research to find these keywords. And you can do that within your account with the Keyword Planner tool which you’ll find in Tools & Settings.
And start with phrase and exact match keywords to control the searches that you get. And leave broad match type for later when you’re looking to increase traffic and conversions.
This is an example of a keyword you can add, in the match types that you should start with.
“videographer near me” – phrase match keyword
[videographer near me] – exact match keyword
Next, you should create your text ads and write them effectively so you can appeal to your target audiences as they search. You will set up Responsive Search Ads which provide you with 15 headlines and four description lines. And in there you can highlight your most important benefits and features as they relate to your business.
And make sure you include the primary keywords in the headlines. People are more likely to click through to your website or call you directly from the ads if they can see that your ads include the keywords they searched with.
And include a good call to action that describes the action that you want people to take from your website or ads.
Use the Ad schedule feature in your campaign to decide when your Ads should appear on Google. For many videographers this can vary and some will run them on specific days and hours during the week. However, running them on all days and hours when you first launch the campaign is important because you’ll need to do some testing to see which are the best times.
And then you can check your Segments reports to see what performance you’ve had from your ads for different days and hours. And you can adjust accordingly to maximise the performance.
Get in Touch
I’ve setup many Google Ads campaigns for videographers over the years and I’m confident I can setup an effective one for your business. I’m a Google Ads consultant and PPC expert with over 13 years experience in the industry. Contact me below to discuss your requirements.