Discover everything you need to run successful Google Adwords PPC Campaigns & increase leads & sales. This is what you will learn:
- Which Google network type is best for your business
- How to pick keywords that convert for a low Cost Per Acquisition (CPA)
- Find out about the best keyword strategy that is used by top PPC experts (and that few others know about)
- Learn about how you can turn your display network into an effective channel that will bring you an endless stream of sales or leads
- How to choose the best bid strategy in order to maximise performance
- How to find the best negative keywords – not just positive keywords
- Should you bid on competitor names,& what are the implications if you do?
- Which days and hours should you run your ads, and why?
- Are third party bid management tools worth the investment?
- How to go about creating high conversion landing pages
