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Discover everything you need to run successful Google Adwords PPC Campaigns & increase leads & sales. This is what you will learn:

  • Which Google network type is best for your business
  • How to pick keywords that convert for a low Cost Per Acquisition (CPA)
  • Find out about the best keyword strategy that is used by top PPC experts (and that few others know about)
  • Learn about how you can turn your display network into an effective channel that will bring you an endless stream of sales or leads
  • How to choose the best bid strategy in order to maximise performance
  • How to find the best negative keywords – not just positive keywords
  • Should you bid on competitor names,& what are the implications if you do?
  • Which days and hours should you run your ads, and why?
  • Are third party bid management tools worth the investment?
  • How to go about creating high conversion landing pages

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