To hire a Google Ads expert who can optimise your campaigns, drive targeted traffic, achieve…
Hiring a Pay Per Click (PPC) Ads expert is helpful if you are facing some industry giants and struggling to reach your customers. This can help to level the playing field and allow you to even outperform some larger counterparts.
However, it requires that you get the right person. So, it’s important to know how they can help you achieve your goals and ensure that you’re not outbid in the ad auction by larger advertisers.
By enlisting the help of a PPC Ads expert, you can harness the full potential of your campaigns and effectively compete with industry giants.
In this article we’ll explore how a PPC expert can help you overcome the challenges of competing in a crowded marketplace.
1. Strategic campaign planning
A PPC Ads expert helps you to create a strategy for your campaigns, that’s in line with your goals and budgets. And this will require a lot of research and also analysis of your campaigns, if you have some active ones.
By understanding your target markets, they’ll be able to create tailored campaigns that different your business from large competitors in the industry. And this approach allows you to focus your budget on areas where you have a competitive advantage, ensuring maximum ROI.
Some PPC experts charge for campaign planning especially if the industry and campaigns are complex. The fees to research and create a campaign strategy start from £500 + VAT. And this is a one-off fee.
2. Targeted keyword selection
Selecting the right keywords is crucial for a successful PPC campaign. So, a Google Ads specialist will conduct keyword research to find targeted keywords to promote your business.
These keywords will be used in your Search campaigns to advertise your products or services.
However, like any industry out there, you may face some challenges competing directly with industry giants bidding on high-volume keywords.
But an experienced PPC Ads expert will conduct thorough research to find long tail keywords that have high purchase intent and are relevant to your business. By targeting these, you can reach a more qualified audience and optimise your budget effectively.
3. Ad copy creation
After keyword research, you’ll have a clearer idea of the audiences you want to reach and what they are looking for. And you’ll have a good idea of what budget to set, so you can compete effectively against industry giants.
Next, the PPC Ads expert will create targeted ads to reach your audiences with the best messages. They’ll create captivating headlines, persuasive descriptions and engaging visuals that resonate with your market.
So, they’ll include all key elements of successful ads like a call to action, benefits, unique selling points, keywords and more. And these ads will help you stand out from the crowd, and attract attention, drive clicks and increase conversions.
4. Constant monitoring and optimisation
Many industry giants that you are competing with on Google will have dedicated experts to manage their campaigns. Some will have in-house PPC experts or external agencies or freelancers that they work with to monitor, manage and optimise their campaigns.
You too will need a PPC Ads expert to help you compete effectively online. This person will closely monitor your campaigns, analyse key metrics such as conversion rate and click through rate and many others. And they will make timely decisions to improve your campaigns and utilise your budget effectively.
You’ll have to decide whether to hire an external PPC Ads expert or employ someone in your business. Both have their pros and cons and you’ll need to review your budgets and plans before going ahead.
5. Advanced targeting techniques
Some industry giants in your area may have a wide reach due to their large advertising budgets. But, a PPC Ads expert can use advanced techniques to make the most of your budget by targeting specific audiences that convert best for your business.
They can employ techniques such as demographic targeting, advanced location targeting, remarketing and more to narrow down your audiences to those most likely to convert. And the great thing is these tools are available to all advertisers both small and large.
So, the PPC specialist will ensure that your ads are seen by the right people, and optimise your budget to increase the chances of success.
6. Remarketing engagement
As a small to medium-sized business, retaining and engaging existing visitors and customers is crucial if you want to compete effectively with industry giants. This prevents you from losing customers to competitors and ensures that your business is more profitable.
Your PPC Ads expert will implement a remarketing strategy to reconnect with past website visitors. This helps to keep your brand top of mind with your potential customers and also increases customer loyalty.
Your remarketing ads will appear to your past website visitors as they view other websites that are part of the Google Display network.
7. Reporting and insights
Your PPC Ads expert will provide you with regular reports and insights on how your campaigns are performing. These will be weekly or monthly reports and they’ll cover the main metrics that you are tracking and the related campaigns, ad groups, ads, keywords and so on.
They’ll analyse the data, identify trends and make recommendations to further enhance your campaigns. And these insights allow you to make informed business decisions and optimise your PPC strategy.
There are a number of tools they’ll use for the reports and insights. These include Google Analytics 4 (GA4) for tracking and reporting and Looker Studio for reporting. And this could also include tools like Google Tag Manager (GTM) for tracking conversions and events on your website.
I hope this article has helped you to understand how a PPC Ads expert can help you compete against industry giants effectively. This will help you to run successful campaigns and not waste your budget on low performing ads, keywords and campaigns.