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How Do I Create A Google Shopping Account

How Do I Create A Google Shopping Account?

To advertise with Google Shopping ads, you’ll first need to create a Google Merchant Centre account and a Google Ads account. These are the two accounts that you’ll need to create first, to launch your product ads.

The setup for both is easy and you’ll be able to complete the process in a few minutes.


Google Merchant Centre Setup

To promote your products with a Google shopping campaign, you will need to create a Merchant Centre account. This is where you will upload your products and update them so they can appear in your campaign in Google Ads and then you can promote them.


Visit to create a new account or login to an existing account. Follow the instructions there to provide your details and add and claim your website.

Google Merchant Centre

The Tools and Settings section in your account is where you can update your business details, submit your URL, provide shipping details, upload a logo, link accounts, add users and more.

Next, you will need to create a Google Ads account where you will create a campaign to promote your products. Go to to create an account or login to an existing account


Google ads setup


Add your billing details as soon as you create your account.

After creating both accounts, the first thing you should do is link the two of them so that data can be shared between the two and so that your products are available in Google Ads so you can create your Shopping campaign.



Setting up your Google Ads and Google Merchant accounts is the first step to running Shopping ads. Next, you’ll work on your feed and the campaign you’ll need to create in the Google Ads account. Visit to learn how to create your feed and shopping campaign.


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As a Google Shopping expert and PPC specialist, I’ve helped hundreds of businesses over the years create and launch effective campaigns. Contact me below to find out how I can help your business.

    I'm a Certified Google Ads Expert and Marketing Author and in this blog I share my latest tips and secrets on how to promote your business successfully on the web and increase customer loyalty, retention and advocacy on Google Ads.

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