A Google Shopping audit will help you to optimise your campaigns and achieve better results.…
To advertise with Google Shopping ads, you’ll first need to create a Google Merchant Centre account and a Google Ads account. These are the two accounts that you’ll need to create first, to launch your product ads.
The setup for both is easy and you’ll be able to complete the process in a few minutes.
Google Merchant Centre Setup
To promote your products with a Google shopping campaign, you will need to create a Merchant Centre account. This is where you will upload your products and update them so they can appear in your campaign in Google Ads and then you can promote them.
Visit merchants.google.com to create a new account or login to an existing account. Follow the instructions there to provide your details and add and claim your website.
The Tools and Settings section in your account is where you can update your business details, submit your URL, provide shipping details, upload a logo, link accounts, add users and more.
Google Ads Setup
Next, you will need to create a Google Ads account where you will create a campaign to promote your products. Go to ads.google.com to create an account or login to an existing account
Add your billing details as soon as you create your account.
After creating both accounts, the first thing you should do is link the two of them so that data can be shared between the two and so that your products are available in Google Ads so you can create your Shopping campaign.
Setting up your Google Ads and Google Merchant accounts is the first step to running Shopping ads. Next, you’ll work on your feed and the campaign you’ll need to create in the Google Ads account. Visit https://www.mikencube.co.uk/how-to-setup-a-google-shopping-campaign/ to learn how to create your feed and shopping campaign.